BASSANI WHEELS AND RIMS
Bassani Wheels, a brainchild of Toprich USA Inc., was set up with a very specific purpose right from the get go. The market segment that Bassani was slated to tap into was the urban crowd of enthusiasts, and in order to do that, the aim was to come up with classy and sophisticated rims that did not appear over the top and yet would still get noticed. Coupled with attractive prices and top-notch quality, the Bassani Wheels recipe for success definitely had all the right ingredients.
Along with its sister companies such as Redline Wheels, Bassani has also taken a step to promote itself via auto shows and events. The brand is practically a fixture at many of the bigger events, and its aggressive presence at these shows has helped fuel much of its growth. The reputation that Bassani Wheels has built at these shows has added a personal touch to the brand and allowed it to directly reach many of its fans while attracting new ones at the same time.
So far the future is looking bright for Bassani Wheels. Granted the brand is not yet the industry leader that it eventually hopes to be, it has already built up a solid foundation in the urban aftermarket wheel industry and its sales are doing extremely well. Assuming the brand continues to build on that foundation, it is safe to say that it will go from strength to strength and soon achieve the goals that Toprich USA had in mind when it founded Bassani Wheels.