SCARLET WHEELS AND RIMS
As its name suggests, Scarlet Luxury Wheels is mainly focused on the high-end luxury vehicle market. Unlike most brands that tend to specialize in manufacturing aftermarket wheels for either luxury cars or trucks, Scarlet Luxury Wheels has always adopted a more all-encompassing stance and even caters to SUVs to a certain degree. Ever since it was relaunched, the brand has come up with two distinct lines of wheels to better present the options it provides for: the Scarlet Red Soul Edition and Scarlet Cruiser Edition.
- ScarletSW1-M SCARLETT Black-MachinedStarting at: $187.00 (ea)$187.00
- ScarletSW1-M SCARLETT BlackStarting at: $195.50 (ea)$195.50
- ScarletSW2-M MONROE Black-MachinedStarting at: $229.50 (ea)$229.50
- ScarletSW3-M GARBO Black-MachinedStarting at: $221.00 (ea)$221.00
- ScarletSW4-M LOREN Black-MachinedStarting at: $221.00 (ea)$221.00
- ScarletSW5-M DAVIS Black-MachinedStarting at: $229.50 (ea)$229.50
- ScarletSW6-M RAQUEL Black-MachinedStarting at: $646.00 (ea)$646.00
- ScarletSW6-M RAQUEL Black-MachinedStarting at: $229.50 (ea)$229.50
- ScarletSW7-M BARDO Black-MachinedStarting at: $229.50 (ea)$229.50
- ScarletSW7-M BARDO Black-MachinedStarting at: $280.50 (ea)$280.50
- ScarletSW8-M TAYLOR Black-MachinedStarting at: $646.00 (ea)$646.00
- ScarletSW8-M TAYLOR Black-MachinedStarting at: $280.50 (ea)$280.50
Essentially, the Scarlet Red Soul Edition is comprised of wheel designs that are meant for luxury and performance cars while the Scarlet Cruiser Edition (as its name implies) is intended for luxury trucks as well as SUVs. Due to the different applications of both of these lines, the sizes that are available tend to differ between them and by separating two lines, Scarlet Luxury Wheels hopes that potential customers will be able to find the wheels that they require more easily than in the past.
Another key area that was part of the re-branding of Scarlet Luxury Wheels is the fact that all the brand's wheels now incorporate a band of scarlet within the interior of the wheel itself. Although it was present in some of the brand's wheels prior to 2012, ever since the relaunch it has become the Scarlet Luxury Wheels trademark and is present in all its designs. As part and parcel of the new identity of Scarlet Luxury Wheels, the scarlet brand provides a vein of similarity throughout all its wheels.
The overall approach that Scarlet Luxury Wheels takes with their designs is the idea that wheels should be simple, elegant, and original. Instead of pushing overblown designs that stand out like a sore thumb, the brand instead opts for class and sophistication in its approach and firmly ensures that its wheels are every bit as luxurious as the vehicles that they are fitted on. The band of scarlet is the only departure from the 'less is more' philosophy that Scarlet Luxury Wheels has embraced, and even it is subtle and unintrusive.
For all the brand's focus on reinventing itself, Scarlet Luxury Wheels still retains its commitment to providing nothing less than excellent quality wheels. Only the finest quality of materials are used in manufacturing these wheels, and the state-of-the-art facilities that Scarlet Luxury Wheels utilizes are ahead of their time. Furthermore, every wheel that makes it through the brand's production line is thoroughly tested and put through a battery of quality control checks before making it onto shelves – so the wheels should live up to expectations.
So far, Scarlet Luxury Wheels efforts in re-introducing itself into the luxury aftermarket wheel industry seems to be bearing fruit. It is hard to predict how the brand will do in the long term, especially considering the fickle nature of the market itself, but for the time being, the brand is growing and expanding at an impressive rate. Already Scarlet Luxury Wheels has new and innovative styles in the pipeline and waiting to be released, which may further tilt the scales in favor of the brand.
"Wow!!! I bought 20s for my new ride but I am a little leary about tires. But Scarlet wheels are hot! Definitely like these better than the old wheels. 20's are so cool for my taste, just because the car sits kind of high."
"My dad had these and had no problems. I think the wheels look good... Better in 19s, but these should still play with the right drop/stance. Any 18''+ wheels need the drop to look right."
"I like both SW7 and SW1, but prefer SW7 on my Mustang... I love the concave effect on the rears. I do agree about the tiny rear discs... I suffer the same effect with my Shelby SW7."
"In my opinion, they look very nice. I am sure they would complement my car. I've never had any problems with any other aftermarket wheels. I've had American Racing, now Scarlet, and never had a single issue. I keep the car in a garage every night and clean them at least one a week using just soap and water and a microfiber towel."
"I have these wheels on my 06 M35 Sport for approx 2 months. The wheels are in good condition and not bent. Only a few small imperfections on one of the front wheels. There are no paint chips on the faces of the wheels. The matte black is in good condition. My car is always garaged and the wheels have been well kept."