Designed by famed engineer Ferdinand Porsche, the very first Volkswagen was conceived to be a compact, economical answer for the everyday German citizen. Full-size luxury models were the norm in Germany during the 1930s, leaving many of the population unable to afford to a vehicle of their own. Hitler requested that a more consumer-friendly car be developed in order to stimulate the economy and started a state-sanctioned factory in order to proceed with production. It would be named the KdF-wagen, an abbreviation for "Joy through Strength", the Nazi party's slogan. However, production was delayed due to WWII, during which the factory took considerable damage. The British Army assumed command of the plant following the war as an occupying force. The facility would remain operational thanks in large part to British military interests, but as forces began to leave Europe, the company's situation was in doubt. Volkswagen was offered to France, Britain, and the US. All three rejected it.
The infamous Volkswagen Beetle went into full production in the late '40s and would find its way to American shores in 1949. By 1955, over a million units of the vehicle and Volkswagen parts had been produced at the Wolfsburg factory, entrenching it as an overseas favorite. Shrewd advertising kept the Beetle surging as the '60s came into view and Volkswagen ads were as popular as the cars. This marketing campaign led to the company being able to attract a younger demographic who couldn't afford the more costly domestic full-size sedans or by this time, pony-cars that were also starting to become a presence. By the early '70s, the VW Beetle had topped the legendary Ford Model T in overall production. This decade also ushered in the premier of the Passat and the Golf (the Rabbit in North America). Sporting a front-mounted, water-cooled engine, these cars were compact, sporty, and reliable. With Beetle sales starting to lag, VW needed a boost and the arrivals of the Passat and Golf, respectively, provided it.
As the 1980s settled in, the Golf (or Rabbit in North America) became the most visible Volkswagen vehicle on the market. Other models such as the already-established Passat and newcomers like the Jetta helped keep the VW name afloat during a period in which the company's sales rating would fluctuate. Sales were low in the US but actually improved in the UK. Come the nineties, the Beetle saw a sleek redesign of traditional Volkswagen parts, giving it smooth edges and contemporary appeal. As the '90s drew to a close, the resurgence of the Jetta along with acquisitions of elite luxury names Lamborghini, Bentley, and Bugatti gave the automaker more reach in a large variety of segments. The fifth-generation Golf was introduced in 2002 and the same year, the suave Touareg also rolled off the line as a fashionable, accommodating SUV. Volkswagen's numbers began a steady climb in the US, as well. With the release of the elegantly-styled Phaeton and the hardtop convertible Eos, VW has re-asserted itself as a brand-name that delivers classy vehicles which offer both smooth performance and reliability.
People often search for various attributes when searching for an automobile. Some prefer horsepower and eight cylinders while others simply want to add stylish accessories for a great looking car or truck that runs smoothly. Plus, every driver wants to feel comfortable. Volkswagen provides the best in these facets, as the company has staked its reputation on being able to produce lustrous, dynamic, and durable automobiles and auto parts that show true strength in performance. And although Volkswagen has evolved, these principles have remained the same, from the pioneering Beetle to the modernly dominating Jetta. CARiD has followed this evolution, which is why we want to work with you by bringing the best Volkswagen Accessories and Parts your model needs to become even more illustrated and eye-catching than ever before.
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