The Chevy Tahoe came into the picture to replace the original full-size Blazer in 1995, and has enjoyed a great deal of popularity ever since. The Tahoe was meant to deliver on a lot of the same traits and parts as its predecessor but with more versatility. As the years have gone by, Chevy has adjusted the Tahoe to meet the demands of the moment. Along with such options as an extended or shortened wheelbase, both two and four wheel drive, as well as a host of modern in-cab accessories, the Chevy Tahoe has managed to establish itself as one of the most recognizable American SUVs of this generation.
What distinguishes the Chevy Tahoe from most SUVs in its class is the combination of toughness and comfort. Designed on the GMT400, GMT800, and GMT900 platforms, the Chevy Tahoe has had as much in common with the Silverado as with the GMC Yukon. That includes such Chevy Tahoe parts as the four-wheel drive layout, larger wheels, and a more pronounced chassis than most other SUVs of the current generation. The latest version of the Tahoe features an addition of smooth lines and an angular body stance to replicate an increase in contemporary style. The interior accessories of the Chevy Tahoe have also been upgraded with the real wood trim, a chrome-accented instrument console, and updated door panels. It was Chevy's goal to make the most recent Tahoe more palatable to upscale drivers, while also still pleasing those who prefer the rugged brand of dependability the model has been known for.
The Chevy Tahoe is not just a vehicle for the "everyday" American driver. Thanks to efforts by Chevy in order to make the Tahoe useful for motorists of all backgrounds, countries such as Brazil have also embraced the model's versatile nature. In fact, Chevy manufactures a special law enforcement version of the Tahoe for the elite Brazilian police departments as well as for several US federal agencies, EMS units, and fire departments. Typically, this version of the Tahoe still uses 5.3 liter V8 but has a four-wheel drive layout. The "police pursuit" Tahoe uses two-wheel drive in order to avoid rolling over since the vehicle is closer to the ground, whereas the four-wheel drive model is lifted up slightly.
By employing an unusually aggressive marketing campaign, Chevy has managed to keep the Tahoe at the forefront of its priorities within the brand. The goal of this marketing strategy has been to keep potential buyers as well as current Tahoe owners enthused about the changes the vehicle has endured. Using viral internet ads along with a featured slot on the show "The Apprentice," in which participants ran a web-based contest to see who could come up with a commercial to impress GM and see their work actually aired on national television, the Chevy Tahoe saw more awareness than ever before. Sales have dipped slightly due to the problems facing the automotive industry, but considering the climate, Chevy selling close to over 300,000 units over the course of this time in spite of it is seen as extremely impressive.
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