Last month, Daimler's Mercedes-Benz unit sold more luxury cars than BMW in the United States market, and it all thanks to the redesigned C-Class model.
Having 199,552 units sold, BMW owned the crown of the year's leader. October results changed the situation though. According to the statements issued by automakers this Tuesday, Mercedes' U.S. deliveries rocketed 23% to 22,637 vehicles sold, while its rival's sales increased 13% to 21,873 units. As reported by TrueCar.com, a site that tracks automotive sales, BMW increased incentives by 35% in October, while Mercedes-Benz's discounts dropped by 15% only. The reason for that is the weakness on the 3-Series. As the 3-Series is winding down the dealers had to clear out the end of the model year. At the same time, Mercedes has newer products, which enables them to create value with less incentives.
The MB's sales in the United States boosted owing to the 88% gain in sails of the revised C-Class. On the whole US dealers managed to sell 192,695 Mercedes vehicles in the first ten months of the year.