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    Mercedes Wins the U.S. Luxury-Sales Race
    Mercedes Wins the U.S. Luxury-Sales Race

    Last month, Daimler's Mercedes-Benz unit sold more luxury cars than BMW in the United States market, and it all thanks to the redesigned C-Class model.

    Having 199,552 units sold, BMW owned the crown of the year's leader. October results changed the situation though. According to the statements issued by automakers this Tuesday, Mercedes' U.S. deliveries rocketed 23% to 22,637 vehicles sold, while its rival's sales increased 13% to 21,873 units. As reported by, a site that tracks automotive sales, BMW increased incentives by 35% in October, while Mercedes-Benz's discounts dropped by 15% only. The reason for that is the weakness on the 3-Series. As the 3-Series is winding down the dealers had to clear out the end of the model year. At the same time, Mercedes has newer products, which enables them to create value with less incentives.

    The MB's sales in the United States boosted owing to the 88% gain in sails of the revised C-Class. On the whole US dealers managed to sell 192,695 Mercedes vehicles in the first ten months of the year.

    Proved! Mercedes-Benz Is Number One In Customer Treatment
    Proved! Mercedes-Benz Is Number One In Customer Treatment

    For the third year in a row the Mercedes-benz dealerships became the winners of the independent study, held with the help of the secret shoppers. The German automaker headed the list of automakers in the luxury segment, leaving the second position to both Jaguar and Lexus. Lincoln got the wooden spoon. According to the results, the sales representatives of Chrysler Ram and Toyota were the best among mass-market carmakers, while Suzuki and Mitsubishi were at the end of the list.

    “Focusing on the customer and tailoring answers to that consumer's needs is important, and that requires taking time to get to know the customer with a few basic questions about driving preferences and habits,” stated Fran O’Hagen, CEO of Pied Piper. “A successful salesperson, and one who scores well with the secret shoppers, stops thinking like a salesman and instead thinks like an owner of a dealership.”

    The examine was arranged by Pied Piper, a California-based survey company. The goal of the study is to determine the knowledge of the sales persons about the products they sell as well as how well they fulfill their obligations and treat the consumers. In total, about 3,500 “secret agents”, which looked like the ordinary customers were going from one U.S. dealership to another, asking the sales employees various questions about technical data and specific features of a vehicle, which they intended to buy.

    It often happens that a dealership with low sales has the worst result. Thus Lincoln sales are slow now and are already 11% down versus the previous year. The customers satisfaction also depends on the quantity of staff, employed by a dealership. Some of them find they cut their personnel too much.

    Mercedes-Benz May Unleash Vito Van to U.S. Market
    Mercedes-Benz May Unleash Vito Van to U.S. Market

    Because of Mercedes Sprinter's success in U.S. the company reviews the possibility of enhancing its positions by means of Mercedes Vito van, which is very popular in Europe since 1996. Apparently seeing the growing popularity of imported Ford Transit Connect and interest in Chrysler's oncoming Fiat, Mercedes-Benz is not willing to miss such opportunity and heat up the competition in the respective market segment.

    At the moment Mercedes Vito is offered in Europe in three different lengths, two roof heights, rear or all-wheel drive and a selection of CDI diesel engines. So far U.S. car makers like Chrysler, Ford or General Motors have nothing to hit back with, though if Chrysler does go with its lighter duty Fiat Ducato we might have a chance to observe more tense and interesting competition.