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    Scion May Go Global
    Scion May Go Global

    As reported by Automotive News, Toyota Motor Co. plans to extend its Scion youth-oriented brand to global markets.

    Being a subbrand of Toyota in the US targeted at the younger buyers, Scion spread to Canada in 2010, and at the moment, Toyota executives consider spreading the brand to other countries of the world, especially Asia and the Middle East.

    Analysts say that spreading the brand further might be complicated for Toyota. Even in the US, Scion is sold only through Toyota dealers – it's not a stand-alone brand. Another reason for hesitations is the model range. After Scion adds the iQ microcar and the FR-S sports car, the range will grow from three to five models, which is insufficient for a brand that plans to spread worldwide. In addition, some of the Scion models are rebadged as Toyotas outside the United States, e.g., the Scion xB is sold as Toyota in Japan, and the Scion xD is the Toyota Urban Cruiser in Europe. Around 70 percent of Scion buyers are new to any Toyota brand, and their average age is the youngest of any U.S. auto brand. As Scion boss Jack Hollis mentioned at an introduction of the Scion iQ in Detroit, The lack of youths buying cars is not a U.S. problem; it's a global problem. A lot of distributors are interested in Scion. We are experimenting around the globe.

    2012 Scion iQ Pricing Starts at $15,995
    2012 Scion iQ Pricing Starts at $15,995

    The all-new Scion iQ minicar, that the US fans have been waiting for will be available in the U.S. markets with the starting price of $15,995. The Scion iQ was first revealed as a concept car at the 2009 New York Auto Show. It's arrival to the USA was delayed by the Japanese tsunami and earthquake.

    The new vehicle is equipped with a 1.3-liter 16-valve four-cylinder gasoline engine producing 90 horsepower. The power unit is mated to a six-speed continuously variable gearbox. The fuel efficiency is estimated 36 mpg in the city, and 37 mpg on the highway. The 2012 Scion iQ goes 0-60 in 11.8 seconds. The vehicle rides on 16-inch wheels.

    “To make more passenger room, the heater blower was moved and the glove compartment was deleted from the passenger footwell. Instead, a cargo tray is under the front passenger seat. As a result, the dashboard is asymmetrical. That allows the front seat to slide farther forward and make room for a back-seat passenger.”

    The Scion iQ will be available for sale later this year.

    Scion Concept Teased Prior to New York Show Debut
    Scion Concept Teased Prior to New York Show Debut

    Toyota has just revealed a short video teaser of its North American-spec FT-86 sports car that is reportedly to be marketed under the Scion brand.

    Even though a new Scion Concept will only be unveiled at the New York Auto Show on April 20, 2011, the teaser shows a shape nearly identical to the FT-86. With the rear-wheel drive sports coupe, which is likely to go by the name FT-S, the Scion brand hopes to inject some fresh blood into its lineup.

    No further details have been revealed, but most automotive observers predict that the new Scion will take power from a Subaru-sourced 2.0-liter boxer engine mated to a 6-speed manual transmission as seen under the hood of the FT-86. The actual production version of the Scion Concept is expected to hit U.S. dealerships in late 2012.