About Us

Why Choose CARiD?
- Free Shipping AvailableSave more! Look for the Free Shipping icon under eligible products.
- Shop EffortlesslyFind exactly what you need with our easy to use website & available technical support
- Ready-to-Install Wheel & Tire CombosChoose wheels, add tires, receive your custom package balanced and ready to bolt on.
- 315,000+ Customer ReviewsReal feedback & opinions from verified buyers to guide your decisions.
- Over 5,000 BrandsYour direct connection to the most reputable names in the industry.
- Over 17 Million PartsOEM parts, aftermarket upgrades, styling accessories – we have it all.
- Classic to Modern Car CoverageWe have parts that fit, whether it's a late-model vehicle or a timeless classic.
- How-to Videos & ArticlesGet reliable guidance from our ASE-certified technicians and product specialists
Our Story
iD Auto, Inc. is a technology-driven, digital commerce company focused on creating custom infrastructure and unique user experiences within niche markets.
Timeline:
Our goal was to build a one-stop digital commerce destination for the automotive parts and accessories market.
By this point, our platform had gained recognition as one of the fastest-growing online retailers in the automotive aftermarket space.
BOATiD, MOTORCYCLEiD, POWERSPORTSiD, CAMPERiD, RECREATIONiD, TRUCKiD, and TOOLSiD were launched to offer the same high quality shopping experience to our customer base.
We continued to grow with a tech-driven model built around accurate fitment data, a massive product catalog, and effective order fulfillment, with a goal to make getting the right vehicle part easier for every customer.
We partnered with over 7,000 tire installation locations across the U.S. to bring our customers better access to our services.
CARiD entered a new phase of growth as part of iD Auto Inc., focused on advancing technology, strengthening customer service, and delivering even more value to our customers.
Mission & Values
CARiD is the trusted destination where every automotive enthusiast, from novice to expert, gets exactly what their vehicle needs, with ease and confidence. We make car parts and accessories shopping stress-free through an intuitive website, reliable fitment tools, automotive expertise, and comprehensive support.
Here's how we back our mission and prove it daily:
Expertise You Can Count On
Our technicians and product experts are constantly researching and curating parts to ensure our catalog meets the highest standards of fit, function, and performance. Our team's decades of automotive knowledge mean you get the right part the first time.
Stress-Free Experience
Through our 15+ years in operation, we've built an online platform that makes car parts and accessories shopping easy, worry-free, and reliable – backed by real expertise and professional assistance.
Reliable Support at Every Step
Shopping for car parts can be overwhelming – there are countless products, brands, technical specs, and compatibility concerns. We've made it easy through intelligent organization and expert guidance. Our support team is here before, during, and after your purchase.
Customer Confidence
We ensure your order arrives accurately, securely, and as quickly as possible. No stress if something's not as planned - our warranty support and returns are here to make things right.
Transparency & Accuracy
We provide clear, factual, and current information, from detailed product descriptions and fitment guides to honest customer reviews and expert articles.
Diversity of Choice
It's only at CARiD where you have such a broad choice among parts and accessories. We carry millions of SKUs and cover every major make and model. We have everything – genuine OEM parts, premium aftermarket parts, and performance upgrades; interior and exterior accessories; lighting and electronics; and a state-of-the-art wheel and tire shop.
Helpful Resources
We share our expertise through hundreds of detailed guides and videos, all free and accessible. Whether you're a DIY enthusiast or prefer professional installation, understanding your options helps you make confident decisions about your vehicle.
Meet Our Team
Behind every part we offer and every solution we provide, there are people who live and breathe automotive culture. Our team brings together a diverse group of professionals from ASE-certified mechanics to gearheads and tinkerers wrenching on their own builds, product consultants, and automotive journalists.
Our specialists contribute content, provide commentary in interviews, and are often cited by leading printed and online car magazines including InsideEVs, Motor1, Autoblog, Top Speed, HotCars, and more.
Leslie PritchardOperations"We are an automotive superstore"
Thomas DeSimoneOE & Repair"We offer OE parts from Ford, Chevy, GMC & more"
Mary QuinnProduct & Catalog"There are 18M products in our catalog"
Justin GazzaraWheels & Tire"Wide selection of custom wheels for every vehicle"
Alex KnyzhnykProduct Fitment"We guarantee perfect fitment for your car"
Sanjiv GomesFulfillment"We deliver fast and on time"
Mike McLachlanPerformance"We specialize in performance parts"
Following Industry Trends
Product Expertise
At CARiD, we put the customer's car and experience first. When we choose products, we look for ones that meet the right standards for their job and deliver solid performance on your vehicle. We handpick items that meet or exceed industry standards including SAE specs, ISO quality certifications, and for replacement parts – OEM fitment and performance benchmarks.
Here you'll find products that meet these key standards:
- DOT-approved automotive lighting
- EPA and CARB-compliant emissions and exhaust components
- SAE and JWL-certified wheels
- FMVSS safety-compliant parts
Testimonials
- Floor LinerI love my WeatherTech floor liners. I am very satisfied with them. They look amazing in the truck. I will highly recommend them to someone else, if they are looking to purchase a set. If there's anybody looking to accessorise their vehicle or needing parts for repairs and upgrades, I always refer them to CARiD. I have never had any problems or bad service when I am shopping with you guys. I always get the right item and receive it in a timely manner. Thank you for always having what I need. I will always be a loyal customer.Ryan(Cannelton, IN) / June 13, 2020 2012 Ram 1500
- Pillar PostsI have been purchasing pillar posts and other chrome accessories from CARiD for 15 years. I have never been disappointed with their help, knowledge, respect for the customer and prompt delivery.Evan(Newtown Square, PA) / July 02, 2020 2020 Volkswagen Jetta
- PleasedThe steps were exactly what I wanted. They look great on my 2014 Silverado 1500 double cab. They were very well priced compared to competitors. I will always try to buy from CARiD.com.Preston(Kinston, NC) / January 03, 2014 2014 Chevy Silverado
- Perfect Fit.Excellent product, this is a third set I've bought. Each car I've installed them on looks great and remains protected to this day. They are worth every penny. CARiD has the best price.Alan(Thornton, CO) / May 29, 2018 2018 Toyota Tundra
- Excellent Mats, Perfect Color!The front seat mats are incredible, but if I had it to do over again, I would not have bought the ones for the backseat. They move around too much according to the seat position in front of the mat. I think it makes more sense just to put a protective of that over the carpet in the backseat. However, CARiD was the only place I found the dark brown mats that matched my Mercedes interior. Thanks CARiD! I love my mats!!Jennifer(Murfreesboro, TN) / November 04, 2020 2015 C Class Mercedes
Authorised Dealer
CARiD is proud to be an authorized dealer for many of the most trusted brands in the industry. This means you're getting 100% genuine products and manufacturer-specific warranty coverage.
Community Relations
Car culture is about the people – those who build, drive, and share their passion every day. At CARiD, we're proud to be part of that community. We stay connected – whether it's at car shows and meets or in comment threads. Being part of the automotive community means supporting each other. Through our scholarship program, we support students who are shaping our future.
Our military and emergency services personnel keep us safe and we're honored to support them with exclusive discounts. It's our way of saying thank you for your service and sacrifice.






