September is the 24th consecutive month in which Buick's sales increased compared to the year prior. The brand achieved the milestone owing to the fuel-efficient vehicles featuring the eAssist technology.
The eAssist technology is essentially a mild-hybrid, gas-electric powertrain for big Buick sedans, which is combined with automatic start/stop and regenerative braking. Developed to increase fuel efficiency, it uses a 15-hp electric motor to assist the driver during acceleration. The system comes standard on the 2012 Buick LaCrosse and is priced as the V-6 gas model.
Year over year, Buick's retail sales grew 4%, and the total sales climbed 6%. Last month, the brand's retail sales grew 24%, with total sales up 23% year to date. Buck managed to outsell Acura, Audi, Infiniti, Lincoln, and Lexus. The big gainer was the Buick Regal with 3,325 units sold last month (87.2% up). Sales of the Buick Enclave grew 9% to 4,868 vehicles, while the LaCrosse wasn't that lucky last month facing the sales decrease of 8.5% (4,338 units sold).
Brian Sweeney, U.S. vice president of Buick Sales and Service, mentioned in the interview posted on Buick web-site that with the Verano, Regal GS and eAssist models joining the lineup this fall, the brand is expected to continue the growth.