Rugged Ridge Wheels & Rims

From the time he was young, the owner and founder of Omix-ADA was immersed in the Jeep industry. Since his family owned a small Jeep dealership, he learned the ropes from his father while dreaming to build his own Jeep parts and accessories. In 1992 that dream became a reality when Omix-ADA was founded. Later, the company decided to expand by adding new brands to produce specialized product lines such as Rugged Ridge and Alloy USA.

The connection Rugged Ridge shares with Omix-ADA has helped it in many ways, not the least of which being the strong network of distributors that carry its products. Along with leading Jeep parts retailers and warehouse distributors, other companies have also recognized the potential of partnering with Omix-ADA. Over 500 Jeep retailers, warehouse distributors, and online merchandisers have ties with the company, giving it the largest distribution network in the world.

When it comes to appeal, Rugged Ridge hits the nail on the head with concave and even deep axis designs that are eye-catching while at the same time still tough-looking and aggressive enough that they fit right in on a Jeep. The finishes on the Rugged Ridge wheels vary from chrome to painted black or even silver, and the array of different styles is always expanding. In a nutshell, Rugged Ridge provides high quality Jeep wheels that are manufactured by true blue Jeep enthusiasts themselves, and have a reputation that is rock solid for providing wheels that can deliver in terms of both performance and style.