Player Wheels & Rims
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PLAYER® - 72 SPOKES Chrome$281.55 -
PLAYER® - 100 SPOKES Chrome$281.55 - $432.78 -
PLAYER® - 100 SPOKES Chrome with Gold Face$354.26 - $508.39 -
PLAYER® - 100 SPOKES Gold$397.88 - $627.64 - PLAYER® - 150 SPOKES Chrome$453.15 - $546.20
- PLAYER® - 150 SPOKES Gold$629.94 - $749.41
Player Wheels® is a legacy brand in the world of custom automotive wheels, originally launched in 1996. Born in the heart of American car culture, the company quickly made a name for itself with its signature wire wheels, particularly in the lowrider and show car communities. Known for bold, statement-making designs, Player Wheels built a reputation around quality, craftsmanship, and street credibility.
After a pause in operations following the passing of its founder, Ray Starr Sr., the brand was revived in 2017 by his son, Todd Starr. Now operating under B&R Wholesale Tire & Wheel, Player Wheels reemerged with renewed energy and a broader product vision. In 2021, the company secured its trademarks and relaunched officially, offering forged wheels, wire wheels, and off-road options that fuse heritage styling with modern engineering.
Today, Player Wheels serves customers across the U.S. and internationally, continuing to cater to those who want their wheels to make a statement. The brand emphasizes individuality, luxury, and timeless design, whether for classic cars, lifted trucks, or custom builds. With a loyal following and growing product line, Player Wheels remains a standout name in the aftermarket wheel industry. Their mission is simple: to build wheels that speak volumes before the engine even starts.