American Racing Wheels & Rims

The story of American Racing began in 1956, when a drag racing innovator Romeo Palamides joined his efforts with J.O. Ellison and Tom Griffith to create high-strength racing wheels. Today, American Racing is one of the members of the Wheel Pro family. The company shares its profound knowledge and invaluable experiences with the sister brands Moto Metal, Helo, Lorenzo, and XD-Series. With its strong commitment to build revolutionary, one-of-a-kind wheels, American Racing keeps winning more and more devoted admirers all over the globe.

In the late fifties, American Racing made big waves in the aftermarket wheel market with its iconic wedge-shaped Torq Thrust wheel, one of the few worldwide-known rims. Ever since that pivotal moment and for already more than sixty years, American Racing has been at the forefront of the industry. Today, in order to get a full customer satisfaction, American Racing offers an impressive, ever-changing collection of wheels, available in a myriad of finishes, styles, and sizes ranging from 13 inches to 28 inches to meet any needs and specifications.

American Racing wheels are built from the highest quality materials for light weight and superior strength. In addition, these rims are totally U.S.-made and are much more durable than any of its counterparts. To ensure the utmost accuracy and exceptional reliability of each and every American Racing wheel, all products go through some of the most stringent quality tests, including dynamic cornering fatigue test, dynamic radial fatigue test, impact test, just to name a few. As a result, you get custom racing wheels that are guaranteed durable and can perform well under the most extreme conditions.

From performance on the track to bravado on the street, there has been one constant – the innovation. It can be found in each and every product that American Racing has ever created. The company was the first to build five-spoke wheels, which became one of the most popular designs in the industry. That design allows a wheel to weight much less, thus reducing the unsprung mass, which is the worst enemy of handling. It also allows the brakes to cool more efficiently, increasing the performance and giving the opportunity to drive deep into turns without having to worry about overheating.

Since its initiation, American Racing has been inspired by strong values such as maximum quality standards and the highest performance levels. With decades of heritage in American motorsports across every discipline, each turn of an American Racing wheel proves one simple thing, the manufacturer is never idle. Today American Racing is an iconic brand and a wheel industry leader in craftsmanship, engineering, and innovation. Its high-performance products are sold worldwide in more than 20 countries on four continents and through a U.S. network of more than 25,000 authorized dealers.

The magnificent design and rich heritage make American Racing wheels the perfect choice for nearly all vehicles on the road today. Being one of the word's largest manufacturers of custom wheels, American Racing has been designing and producing cutting-edge racing wheels since the mid-1950's. From the golden era of hot rodding till today, American Racing has never rest on its laurels and never stopped to develop and set trends. Nowadays, the company continues its growth and manufactures more than 1.5 million custom rims annually. It keeps creating stylish and unique products that match just about any vehicle. Staggered fitments, larger diameters, design elements borrowed from racing and competitive strength-to-weight ratios characterize the unique American Racing wheel style.