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    Mazda Takeri Concept: First Images Released
    Mazda Takeri Concept: First Images Released

    The Mazda Takeri concept is scheduled to debut the next month at the 2011 Tokyo Motor Show, yet it seems that the manufacturer can't help but give the public a sneak peak of what to expect. The latest concept employs the company's new Kodo design language, and it's a preview of the next-generation Mazda 6. According to Mazda Motor Corp., the Takeri aims to bring a new level of allure and strength to mid-size sedan styling.

    The car will feature Mazda's first regenerative braking system. When the driver releases the braking foot, the system will transform the kinetic energy into electricity during deceleration, and store it in the capacitors. It will be then used to power the concept's equipment (audio system, air conditioning, lighting, etc.). This will decrease the engine load, and consequently, save fuel and lower the emissions. The Takeri will come with the company's new Skyactiv-D clean diesel engine, which is a 2.2L twin-turbo four-cylinder with a lowered compression ratio, mated to the new 6-speed automatic transmission, with i-stop engine-idling-stop system, and new chassis technologies that are to ensure comfortable ride and unparalleled performance.

    The Takeri, together with the Shinari concept and Mazda CX-5, will be officially released at the 42nd Tokyo Motor show late November.

    Mazda Offers Another Advantage
    Mazda Offers Another Advantage

    This week, Mazda North American Operations officially announced its Mazda Total Advantage Program. Within this program, the company offers its customers a new pre-paid scheduled maintenance program.

    According to Mazda, the Factory Recommended Scheduled Maintenance can save up to 25% compared with paying for services separately. The MTA is available for all 2007 and newer model years, for purchased, leased, certified pre-owned, and used Mazda vehicles. Costs vary by a dealership, vehicle, and contract length (1 to 5 years). The customers are offered to choose between two maintenance plans, namely Schedule I (Normal Driving Conditions) and Schedule II (Unique Driving Conditions). The program additionally includes a full service inspection at every maintenance visit.

    The primary goal of the MTA is to increase owner loyalty and service retention. At the moment, customer retention is a real struggle for Mazda. In the 2010 J.D. Power and Associates Customer Retention Study ranked the brand 21st out of 34 brands as only 37% of the customers return to Mazda for the next purchase while the average index for the industry is 48%.

    Mazda Opens Production Facility in Mexico
    Mazda Opens Production Facility in Mexico

    Mazda Motor Corporation has announced its plans for a new production facility in the central Mexican state of Guanajuato. According to the official press-release, the company has signed all formal agreements and started preparations to construction works that are set to begin this fall.

    The plant with be the fourth overseas manufacturing facility for Mazda; currently the Japanese company has factories in the U.S., China and Thailand – all shared with Ford Motor Co.

    The Mexico factory will serve as a compact vehicle assembly site mainly for Central and South America. Mazda will share the investment, 500 millions dollars, with trading company Sumitomo Corp. The production facility will build Mazda2 and Mazda3 models, and will include both vehicle and engine assembly plants. The plant will have initial capacity to produce 140,000 cars per year.

    Mazda has yet to decide what to do at the AutoAlliance plant in Flat Rock, Michigan, after it ceases the Mazda6 production in mid-2012.