ZIEX ZE950 All Season / Performance Tires by Falken® . It brings together in one tire the technology, longevity and performance that advance driver confidence whatever the weather condition. The ZE950 has large sipes encasing the tread, coupled with high volume circumferential grooves that deliver hydroplaning resistance for improved wet weather performance, while its hybrid-asymmetric pattern produces better dry performance. A genuine touring tire designed to offer dynamic grip and increased traction that performs regardless of the condition of the road each and every season.
- Increased hydroplane resistance for improved wet weather performance
- Increase traction in winter months while improving overall grip
- Treadwear indicators provide the driver with visual cues to help maximize tire life
- Reduced tire noise by high angle variable cross grooves
Falken Tire prides itself on its in-house branding and creative capabilities designed to assist the consumer by providing key information on its brand and multiple product lines. The fully staffed advertising department and motorsports team also strive to help Falken Tire fully maximize exposure and build upon its successes through the company's American Le Mans and Formula Drift programs. Falken's uncompromising Formula Drift program captured the 2011 championship for the second year in a row, and its ALMS team brought home two wins in the extremely competitive GT class of the American Le Mans Series. This manufacturer also has made great strides in the off-road category, showcasing the capabilities of Falken's WildPeak All-Terrain tire at multiple events across the country. Falken also serves as the Official Truck Tire of the Monster Energy AMA Supercross series and enjoys strong ties to Defending Champion Ryan Villopoto.
Falken Tire Corporation, based in Fontana California, is the corporate headquarters and West Coast distribution center for North American operations. Additional Falken Tire distribution locations include warehouses in Tennessee, New Jersey, Texas and Florida. Falken Tire, a Sumitomo Rubber Industries brand, was launched in its native country of Japan in 1983 and introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, more than two and a half decades later, Falken has become a well-known, stand-alone brand that focuses on UHP (Ultra High Performance) products while utilizing professional motorsports to further develop and improve products for worldwide distribution.