A.P.A. Industries, Inc., an exclusive manufacturer of the URO Parts brand, offers more than 4,000 high-quality replacement parts for European vehicles. Many car owners all over the world rely on URO Parts because of its compelling combination of quality and competitive price.
Product research and development has always been a priority at A.P.A., as each unaddressed OE deficiency represents an untapped market for URO Parts. URO's innovative parts can be found on the most popular vehicles worldwide, including North America, Central and South America, Europe, Asia, Australia and the Caribbean.
URO Parts was founded on the premise of providing better options to the European replacement part industry. Far too often, if there has been a choice at all, it has been a choice between the lesser of two evils - 100 year old brands overcharging for meaningless names the customer will never see, or bargain brands infamous for inadequate engineering, material and quality control. APA's mission for the URO Parts brand is to address customer needs by offering products adhering to the highest standards in precision, materials and workmanship, while maximizing value for the end user. To attain this goal, each new product idea is evaluated by a team of industry professionals to determine how to offer the best blend of durability, function and price.
Even though A.P.A.'s main focus has always been the "aftermarket", A.P.A. is routinely approached by automakers to produce Original Equipment products. A.P.A.'s OEM division has enjoyed strong organic growth since 1999, and more and more car manufacturers are taking notice of the quality products developed under the URO Parts brand name.
Unlike many of the larger OE manufacturers, A.P.A. has the ability to produce smaller production runs suitable for European automakers that don't sell enough vehicles to justify the cost of sourcing components from larger OEM's. Large OEM's often refuse to dedicate a production line for the quantity needed, or will only do so at an untenable price. A.P.A. has helped several car manufacturers reintroduce parts that were discontinued by the previous OEM supplier, ultimately helping loyal owners keep their vehicles on the road. A.P.A.'s OEM division currently supplies products to Mercedes-Benz, Jaguar, Saab and Mitsubishi, and is currently holding discussions with Porsche.
When A.P.A. Industries, Inc. was founded in 1984 by car gearhead Barry Seeman, the company produced a small line of Mercedes-Benz accessories advertised in Hemmings Motor News and other well-known publications. Realizing retail sales of the niche products couldn't keep up with minimum production runs, a key company decision was made to take over manufacturing and sell products on a wholesale basis. At that time, the long process of evaluating factories to produce a line of high-quality replacement parts began.
In early 1991, A.P.A. Industries, Inc. contracted with factories in several countries to produce its initial line of luxury European replacement parts and accessories. Thanks to the knowledge and expertise of the A.P.A. staff in the British replacement parts market, the company devoted much of its time and energy to developing a comprehensive range of products for Jaguar, MG and Triumph, which eventually evolved into its aftermarket replacement parts division. A.P.A. became known among industry insiders for reasonably-priced, late-model and hard-to-find classic parts. During the next 19 years A.P.A. grew into an industry leader providing parts and accessories for Audi, BMW, Jaguar, Land Rover, MG, Mercedes-Benz, Porsche, Saab, Triumph, Volvo and Volkswagen.
APA created the URO Parts brand name in 2004, specifically for products the company was already manufacturing. Extensive R&D and thousands of new products have made the URO Parts line of aftermarket replacement parts the leading division of A.P.A. Industries, Inc.