SONAX is the market leader in car care products in Germany, and one of the leading manufacturers worldwide. The brand is represented in 100 countries around the globe. For more than 60 years, the company has been developing and manufacturing high performance car care products, to satisfy the highest requirements, in Neuburg an der Donau. Whether it’s in motorsports, in the tuning scene or in the world of classic cars: When it comes to the perfect presentation of automobiles, SONAX will always be on hand, for car fans and experts.
German motorists are certainly convinced: When it comes to car care products SONAX is the best choice.
This is clearly illustrated by numerous commendations as "Best Brand 2012", and a convincing result of an "AUTO BILD" reader’s poll, from which SONAX emerged as clear winner with 75 percent of the votes for highest customer satisfaction.
In 2010, SONAX celebrates its 60th anniversary. Did you know? The brand has its origin in the silver polish "SONA". By adding an "X" as synonym for "wax", one of the most successful carcare brands worldwide was born in 1949 – the year of birth of the Federal Republic of Germany – and marketed in 1950. Since then, SONAX successfully develops and produces quality car care products in Neuburg on the Danube.
Readers of the renowned trade journal, "auto, motor und sport", also associate SONAX with the most positive experiences: In their 2012 reader’s vote for "Best Brand", SONAX was winner, for the eighth time in succession. In addition, SONAX is entitled to call itself "Top Brand of 2012". This distinction was awarded to SONAX by reader’s votes in the magazine "AUTO ZEITUNG".
In November 2012 the publishing company,“Deutsche Standards Editionen“ acknowledged the enormous prestige and charisma of the SONAX brand, on a cross industrial plane, with the prestigious title of "Brand of the Century".
SONAX is an innovative manufacturer of premium car care products for optimum maintenance, protection, and rejuvenation of vehicles.
Range of Services - Under the trade name SONAX, they offer a highly competitive and extensive range of products for the cleaning and care of vehicles. Through continuous research and improvement, and a price policy in the upper range, the company seeks to establish the SONAX brand as a manufacturer and supplier of environmentally pro-active and innovative products.
Success Factors - SONAX's clear corporate aim is the perpetual development of their Brand Power; Customer Orientation; Adaptability and Process, and Product Quality. And through these success factors, they aim to distinguish themselves as a leader in the marketplace, and lastingly increase their returns.
Code of Conduct - SONAX is naturally aware of their responsibilities to the environment. This requires that their business practices and products are conducted, or maintained, in harmony with the natural resources. The manufacturer constantly aims to improve customer and employee satisfaction, through customer orientation and personal responsibility. They strive for successful partnerships, of mutual benefit, with their customers and suppliers.