RUBICON EXPRESS was founded in 1996. They always been a company of dedicated off-roaders, and their goal has always been to provide Jeep enthusiasts with the highest quality suspension components at the greatest value possible. Almost 20 years later, their focus hasn’t wavered, and they’re proud to be the industry standard in after-market Jeep suspension and drive-train products.
Their passion for excellence has been their driving force from day one and they’ve never lost sight of their humble beginnings. They understand and respect the investment their customers make in their vehicles. Their staff members are all Jeepers, and will do their best to answer any questions about their products you may have.
Knowing that a Jeep build is never really “finished”, they’ve engineered all of their Short Arm suspension systems with an upgrade path in mind. This was the basis behind the development of the first Jeep Long Arm suspension system. This allows starting out moderately and then upgrading as desired.
Moving forward, they’ll continue to design and manufacture unsurpassed suspension systems for all of your Jeep needs, wants and budget. From your daily driver, heading out for the day for a little wheelin’ or a week long trip on the trail, they have the products, knowledge and experience to get you there and back!
Located moments from the Rubicon Trail, Rubicon Express products are real-world tested to ensure the highest quality, function, comfort, and safety. When there’s no turning back, get Rubicon Express... A brand and company you can depend on!
HISTORY
Twenty years ago, Rustin Smith bought his first Jeep – a 1992 YJ Wrangler. Rustin, an avid 4-wheeler and outdoorsman, was simultaneously amazed by its capabilities and obsessed with ways to improve its off- road performance. Rustin created Rubicon Express with the goal of providing the highest quality products for any and all Jeep enthusiasts. The first offering was the hand throttle. This allowed you to control your throttle by hand while using both feet to work the brakes and clutch to navigate difficult obstacles.
The product flew off the shelves. This prompted Rustin to start looking into other potential product lines. His research led him to fill a void in the market by creating a spring over kit for the YJ. Previously, if you wanted to do a spring over conversion on your YJ, you would have had to piece a kit together on your own. The new kit became an instant success. Realizing that his dream was becoming a reality, Rustin centered his focus on creating a wide variety of performance-enhancing products for Jeeps. Rubicon Express’ achievements over the past two decades include:
The Super Flex joint – the first spherical bearing on the market that was both serviceable and rebuildable
Development of the “Reverse Eye” spring over springs to minimize axle wrap but still maintain high level of wheel travel
The first commercial TJ long arm kit on the market, changing the Jeep lift kit landscape forever
Other firsts: The first commercial JK long arm kit with customizable configurations; the first rod end suspension; the first XJ and ZJ long arms; the first DIY slip yoke eliminator kit; the first anti wrap spring perch; and the first TJ axle bracket kit
Pioneering the upgrade path from short arm to long arm
As company celebrate their 22nd Year Anniversary, Rubicon Express has become an industry leader built upon the original principles of providing only the highest quality after-market Jeep suspension and drivetrain products. Whether you’re a daily driver heading out for the day for a little wheelin’ or a hardcore Jeeper planning a week-long trip on the trail, brand have the products, knowledge and experience to get you there and back
COMMITMENT TO THE CUSTOMER
Quality - Company will always produce parts to the highest standards possible. They take pride in their craftsmanship.
Performance - They will continue to design and build products that increase vehicle performance and provide real value to the customer.
Service - 100% customer satisfaction is their goal. Their success is dependent on delivering what they promise and supporting the needs of their customers.
Rubicon Express invite you to experience the performance and quality only their products can provide. Let company pride in workmanship be your pride of ownership.
TEAM RUBICON
JASON SCHERER
Rubicon Express was founded in Northern California in the shadow of the famous Rubicon Trail. This is where Jason Scherer fell in love with rockcrawling in his family’s Jeep® many years ago. Being competitive by nature and building upon his background on the trail, Jason has always demanded the best from himself and his vehicles to keep him at the top of the competitive rockcrawling world. He was the perfect choice to represent Rubicon Express in the Ultra4 racing series and the King of the Hammers, where he won the latter in 2009 and followed it up with a 2nd place in 2016, and 3rd place in 2017. Jasons consistency on the podium is what helped him ultimately claim the 2016 Ultra4 National Championship while piloting his Rubicon Express 4400 series race Jeep®.
When he is not racing, Jason Scherer still spends time on the the Rubicon trail with his wife and children in their JK Unlimited equipped with a Rubicon Express long arm suspension.