About

Maxxis International is committed to delivering high performance tyres to the world. Our products are unequalled in quality and performance. With over forty-five years of manufacturing experience and the ingenuity of our people, we have created new technologies to develop our diversified tyre products. Our products are thoroughly tested in our own facilities and at the world's leading tyre test centres. In addition, our engineers test our tyres with our national and world-class champions. We utilise the most advanced manufacturing equipment and engineering facilities in the industry. Only after extensive professional evaluation does a product go into production.

The Maxxis Brand

The Maxxis brand is both a vital asset and a source of pride for our 30,000+ employees. Because customers are the best possible ambassadors for the brand, Maxxis committed to providing the fine products and excellent service they demand.

MAXXIS BRAND POSITION

Maxxis brand position summarises who they are as a company and allows them to differentiate Maxxis from their competition.

Maxxis brand position: Maxxis is the tire of choice. With a focus on advanced technology, they develop premium tires that turn lifelong customers' passions into performance.

As a brand, Maxxis is associated with winners, including Olympic athletes and world-record holders. Maxxis provide high-quality tires that win in competition. Pushing the limits of technology, Maxxis give racers the traction they need. And the tire that takes a talented athlete across the finish line is also available to everyday consumers, who find that their products enhance lives, both at work and at play.

TARGETING THE BRAND TO THE MAXXIS CUSTOMER

With tires for passenger car, light truck/SUV, bus, TBR, bicycle, motorcycle, ATV, race kart, trailer, industrial and lawn & garden, Maxxis' product line encompasses a wide array of interests and needs. Maxxis diverse group of offerings also allows them to focus on the young riders who become lifelong Maxxis customers. They know when a teenager rides Maxxis on a bicycle, ATV or motorcycle, that rider will choose Maxxis for years to come.

ADVERTISING AND MERCHANDISING THE MAXXIS BRAND

Because they are a global company, Maxxis advertises aggressively around the world. From billboards and displays to eye-catching ads in major magazines, the Maxxis brand is a strong international presence.
And as technology evolves, new avenues open to spread the word about Maxxis. Maxxis stay in step with the times, using the most advanced marketing strategies in our efforts to recruit new Maxxis customers.

ADDING BRAND VALUE THROUGH EFFICIENCY AND SEAMLESS COOPERATION

With its focus exclusively on tires, Maxxis is able to deliver products efficiently in more than 170 countries. Maxxis smooth operation is also made possible by the atmosphere of cooperation found at every level of their company.
This efficiency and cooperation add brand value - because they reflect the all-encompassing focus on quality their stakeholders expect.

Maxxis International – USA

At MAXXIS we strive to provide the highest quality products and customer service with the goal of creating lifelong Maxxis customers. Anchored by a strong commitment to our values, we form close partnerships with our stakeholders, and together we work to consistently exceed our customers’ expectations.

From design to production, from the factory floor to your favorite road or trail, Maxxis products lead the way in technological advances. For bicycle, automotive, light truck, ATV, motorcycle, kart, trailer and lawn & garden, Maxxis provides the quality customers have come to depend on.

Total customer satisfaction has been Maxxis’ guiding purpose since 1967. Working toward this goal has built Maxxis into the successful, worldwide company it is today. Champions around the world choose Maxxis because they know that our extensive product research, unique designs and rigorous testing standards produce tires that will elevate riders to the next level.

Maxxis in the US

Maxxis’ US operation was established in 1985. At its first location in suburban Atlanta, the company’s US presence consisted of a small tire distribution facility. But that modest beginning was the first step in a process of steady expansion that has continued to the present. The company moved to its current Suwanee, Georgia location in metropolitan Atlanta in 1987, and more than doubled the office space of its US corporate headquarters in 2002.
This facility carries out all corporate functions for the company’s North American operations. The Suwanee office handles all of Maxxis’ marketing for North America and serves as the main hub for its global marketing as well. The Suwanee location also continues to serve as Maxxis’ main US distribution facility. In 1996, Maxxis established another distribution operation in Rancho Cucamonga, California, and opened a third warehouse facility in Grapevine, Texas two years later. Adding research and development to its corporate and distribution functions, Maxxis opened a technology center in Norcross, Georgia in 1999.

This state-of-the-art facility was relocated to Suwanee and dramatically expanded in 2006. The center’s engineers work with Maxxis’ sponsored riders and drivers to develop tires which perform in real-world conditions for everyone from top athletes to the everyday consumer.

Maxxis Wheel opened in 1996, initially operating separately from Maxxis International – USA. The two companies formally merged in 2010.

Because responsible corporate citizenship is part of its mandate, Maxxis International – USA and its employees have regularly contributed to their surrounding community and to a variety of worthy causes. Every year since 2004, the company has offered $500 scholarships to the valedictorians and salutatorians at high schools in the Gwinnett County public school system. Organizations benefiting from the contributions of Maxxis and its employees over the years have included the Atlanta Community Food Bank, the Leukemia and Lymphoma Society, the American Red Cross, the American Cancer Society, Special Olympics of Georgia, the North Gwinnett Co-op, the Animal Rescue Foundation, and many others.

Today, Maxxis International – USA works with its overseas partners to deliver high-quality tires to customers throughout the United States. For the US operation, efficiency, a dedication to excellence, and a commitment to customer service are foundational values.

How Maxxis began

Like most great companies, Maxxis started small. Founded in 1967, Maxxis International began as a manufacturer of bicycle tires in Taiwan. Growing steadily, Maxxis eventually became the largest manufacturer of bicycle tires in the world – as it is today.

No matter how large we become, the people at Maxxis always remember that creating and retaining lifelong customers is our primary purpose.

Vision, Mission and Values

Vision

To become a highly respected, world-class tire company, with a strong global brand identity which earns the devotion of our customers.

Mission

We strive to provide the highest quality products and customer service with the goal of creating lifelong Maxxis customers. Anchored by a strong commitment to our values, we form close partnerships with our stakeholders, and together we work to consistently exceed our customer’s expectations.

Maxxis at a glance

• Founded in Taiwan in 1967
• 30,000+ employees worldwide
• Operations in the United States, Canada, Great Britain, Germany, Holland, Japan, Taiwan, China, Thailand, Vietnam and Dubai
• Worldwide revenue of over $4 billion U.S. dollars
• Product distribution in approximately 170 countries

Where Maxxis is heading

Technology is integral to producing outstanding tires and Maxxis continues to meet expectations with ongoing expansion of its research and development operations.

Large enough to accommodate hundreds of chemists and engineers, Maxxis' facilities use state-of-the-art equipment to advance tires and compound design.

Green Policy

Our planet is our home, the only place that offers us our basics survival provisions, so it is our responsibility to make sure it remains in the best possible condition for many years and generations to come.

Maxxis is committed to helping preserve the environment. This has led to the creation of new technologies to produce ‘Maxxis Green’ tires. This new technology, developed in the company’s Research & Development departments, looked at both tread design and materials used.

Original Equipment

Original equipment supply is at the heart of Maxxis corporate strategy. Central to the marketing philosophy behind the Maxxis brand is a policy of developing close working relationships with original equipment manufacturers.

In a totally integrated approach, Maxxis has established top quality Research and Development centers in Asia, Unites States and Europe, which strive to continually improve product quality.

Memberships

Maxxis is at the forefront of the tire industry and is proud to be a member of most of the tire industry’s influential bodies.

Through these bodies, Maxxis seeks to address any technical and legal issues, improve communication, raise professionalism and increase business efficiency within the industry.

Awards and Honors

Maxxis' high standards for quality, efficiency, and innovation have been acknowledged with numerous honors and awards. Accolades include:

• Shanghai GM Best Supplier Award
• Shanghai GM Excellent Supplier Award
• Shanghai GM Gold Key Award
• Ford Motor Company World Excellence Award