From the beginning, Falken has been dedicated to proving their tires’ capabilities through competition, pointing to every victory as proof that our tires can perform at the highest level. Falken believe abundance of success in the realm of high performance speaks to both our exceptional products as well as our unmatched desire to win. With professional competition such as Formula Drift and King of the Hammers serving as Falkens laboratory, technologies and advancements learned on closed courses find their way to future generation, off-the-shelf Falken products for all to experience. Of course, motorsports is nothing without the fans. Falken cordially invite you to join them at the track or off the beaten path to cheer on the entire Falken team.
There is no better proving ground for tires than real-world competition. That’s why Falken Tires strives to strengthen its retailer and consumer relationships by marketing its tires through the Formula Drift Championship Series, which constantly presents challenges that allow Falken to demonstrate its tires' capabilities. Consumer-facing motorsports programs like Formula Drift are used as technological platforms that highlight Falken’s strengths, in addition to aiding the brand’s engineers in improving its products. When motorsports is your laboratory, every minute behind the wheel of a drift car becomes a stress test, delivering data that translates into continuous tire improvement. Pushing the limits of a tire’s technological capabilities pushes Falken to create better all-around tires.
Falken’s allegiance to Formula Drift has resulted in multiple series championships. In 2017, Falken Tires Formula D drivers finished an amazing year by sweeping the podium at Irwindale, winning the championship through the total domination of James Deane, and earning the Tire Manufacturer of the Year award.
For Falken, Formula Drift isn’t just about putting its teal-and-blue corporate colors on a vehicle. It means analyzing and adapting every element of tire technology to provide that winning edge. And, it means taking everything that has been learned and applying it to design stronger, faster, longer-lasting tires. So whether you get your thrills from track days, drifting, autocrossing or off-roading, Falken has a quality tire to help you stay competitive.
Eight years ago, Falken Tires set out to build its name in the Off-Road segment. By taking a hands-on approach and getting dirty, Falken hit the trails with its WILDPEAK A/T tires. It wasn’t long before Falken's WILDPEAK tires were known for delivering performance and durability in a wide-range of terrain and driving conditions. In 2011 the WILDPEAK A/T was named Four Wheeler Magazine’s Off-Road Tire Best Buy, and through a partnership with Savvy Off Road, Falken received its first Off-Road win at the 2012 King of the Hammers Every Man Challenge, which many call the toughest stock class off-road race in North America. Today, Falken's highly regarded WILDPEAK A/T3W and M/T tires consistently deliver Off-Road victories across the country. After years of product development and motorsports success, the Off-Road world knows Falken is here to stay.