Dee Zee® - Brite-Tread™ Floor Mats

15 reviews|Item # mpn1518121 View Similar Products
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Universal Fit
Fitment Notes:
  • Not Vehicle Specific
  • Some trimming may be required.
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Product Details

Universal Brite-Tread™ 1st Row Black Floor Mats by Dee Zee®. 2 Pieces, Size: 20" x 27". Protect the carpeting and interior of your vehicle from muck and general wear from heeled shoes with stylish grooved rubber floor mats with polished diamond tread aluminum center sections. Rubber cleats on the underside prevent sliding, and deep grooves on top remain pliable in the coldest of temperatures.

Notes: Some trimming may be required.

Dee Zee


Dimensions: 20" L x 27" W


  • Grooved rubber construction provides superior footing in wet weather conditions
  • Center sections are authentic polished diamond tread aluminum coated with a clear layer of protective powder coat finish to resist scratches and abrasions
  • Cleated underside anchors floor mat in position and eliminates sliding
  • Sold in sets of two for the front seats only
  • Rubber compound is extremely dense and difficult to tear or cut
  • Mats are flexible and will not corrode or crack in the most extreme of temperatures
  • Channels are designed to hold water and melted snow inside the floor mat surface without spilling
  • Easy to clean
  • Trim-Able design to fit most vehicles
  • Resists degrading on contact with fuel, oil spills and ultraviolet rays
  • 3-year manufacturer warranty
  • Proudly manufactured in the United States

Whether the climate you live in is cold and snowy, rainy and warm, or simply dry and hot, you’ve got unsavory muck on your shoes just waiting to work itself into the carpeting of your vehicle. Floor mats with a carpeted surface only last so long before they get discolored with slush, mud, or plain silty dirt and become worn down from the non-stop scraping action of hard-heeled shoes. And if you have no mats at all, degrading your vehicle’s built-in carpeting causes damage that’s much harder to reverse. Either way, worn carpeting makes a vehicle interior appear dirty, old, and uncared for – factors that cost you money by devaluing your automobile at trade-in time. You can keep replacing carpeted floor mats with new ones, but why spend the money when you can own a set of uniquely stylish Brite-Tread™ Front Floor Mats that are resistant to wear for the lifetime of your vehicle.

Like all Dee Zee rubber floor mats, these feature grooved rubber construction that is highly resistant to cuts, abrasions, and gouges. However, the Brite-Tread floor mats add stylish diamond tread aluminum sections that glow with the reflective brilliance only polished aluminum can give. A layer of ceramic clear powder coat is applied to increase the metal’s natural shine while it protects the surface from any onslaught of winter grit. The Brite-Tread floor mats are available in a universal size with a perimeter area that’s designed to be trimmed, so fitting them to any vehicle is easy. Dee Zee proudly manufactures the Brite-Tread Front Floor Mats in the United States and to ensure your satisfaction, backs them with a 3-year warranty.

Since 1977, Iowa-based Dee Zee® has sought to create products and accessories for trucks and SUVs with class-leading levels of style, quality, and longevity. Their success and growth in the marketplace has always been fueled by listening to what customers want, then building the things competitors did not offer. Dee Zee believes that it is extremely important to be environmentally aware and views efficient manufacturing to minimize pollution and waste as a corporate responsibility. That philosophy goes hand in hand with fundamental beliefs that a product which effectively resists corrosion represents a better value for the customer - giving it a longer useful lifespan instead of becoming more junk in a landfill. Our website is proud to offer the Dee Zee product you've seen on this page as well as the company's complete lineup of running boards, grille guards, tool boxes, bed protectors, mud flaps, liquid transfer tanks, cargo carriers, and much more.

California Residents

WARNING Cancer and Reproductive Harm.

Part Number:


Dee Zee, Inc. guarantees the original purchaser a limited lifetime warranty against manufacturer defects in materials, workmanship, and design under normal use, excluding damage resulting from road hazards such as gravel or other debris, product misuse, improper installation, impairments from accidents, product modifications, improper repairs, spills, vandalism, product neglect, or acts of God.

This warranty applies only to the original purchaser of new product(s) and is limited to the replacement of genuine Dee Zee products. Modification of any kind to Dee Zee products voids all warranty coverage. Warranty does not include electrical components, installation, cost of removal, labor, transportation costs, loss of use, inconvenience, or consequential damages.

Wear items such as shocks, latches, keys, hinges, mud flaps, step pads, end caps, seals, etc. have a one-year warranty. Replacements of these items are non-returnable non-refundable items. This warranty applies only to new products and is limited to the repair or replacement of genuine Dee Zee products. Warranty does not include electrical components, light bulb replacement, and cost of removal, installation, labor, transportation costs, and loss of use, inconvenience or consequential damages.

Warranty coverage - materials & workmanship

Limited lifetime warranty:

  • Stainless Steel: Side Steps, Grill Guards, Bull Bars, Bed Caps, and Side Rails
  • Aluminum: Side Steps, Running Boards, Storage Boxes, Transfer Tanks, Bed Protection, Invis-A-Racks, and Cab Racks
  • Plastic: Storage Boxes, and Bed Caps

Three-Year Warranty:

  • Powder-Coated / E-Coated Steel: Side Steps, Running Boards, Storage Boxes, Transfer Tanks, Cab Racks, Ladder Racks, and Cargo Carriers
  • Rubber & Mechanical: Bed Mats, Floor Mats, Tailgate Assists, and Fuel Connection Kits
  • Other: All Products Not Otherwise Listed Individually

Warranty Coverage – Component Parts

Operational items such as shocks, latches, hinges, and wear items including, but not limited to, mud flaps, step pads, end caps, hardware, seals, etc. have a one-year (1) warranty.

Warranty Coverage – Finish Protection

The finish of all Dee Zee products is covered for one-year (1) from the date of purchase. Dee Zee products have a high quality finish that must be cared for and maintained like any other exposed finish on the vehicle. Protect the finish with non-abrasive automotive wax (e.g. Pure Carnauba) on a regular basis. Applying soaps, polishes, or waxes that contain an abrasive compound may scratch the finish and leave the exposed material susceptible to corrosion.

GPI Transfer Tank Pumps & Accessories

All Great Plains Industries (GPI) products, including transfer tank pumps and fuel meters are covered by GPI’s warranty policies. Dee Zee’s warranty terms do not apply to GPI products.

Warranty Submission Procedure

All warranty claims will be initiated at the place of purchase. The original purchaser will be required to present the original sales receipt with purchase date shown and provide photographs of the defect.

In the event the originally purchased product style is no longer available, Dee Zee will warranty the defective part with a current equivalent. If a comparable product is no longer available, the product would be returned to the store of purchase for a refund or the applicable cost difference can be paid to choose an alternate style.

Magnuson-Moss Warranty Act:
Legally, a vehicle manufacturer cannot void the warranty on a vehicle due to an aftermarket part unless they can prove that the aftermarket part caused or contributed to the failure in the vehicle (per the Magnuson Moss Warranty Act (15 U.S.C. 2302(C)) Learn More

Vehicle Fitment



Every Customer can leave a review about our service and the product that was purchased. In order to leave your review for your new product, please follow the link in the email you receive after completing your purchase. You can rate appearance, ease of installation, price/value and product quality.

 Dee Zee® - Brite-Tread™ Black Floor Mats
Dee Zee® - Brite-Tread™ Floor Mats
Average Rating: 4.6 of 5
4.8 of 5
Dee Zee® - Brite-Tread™ Floor Mats
Very good! The middle part is actual metal which was surprising to me the rubber is a little bit too soft but for the most part, very good, it’s full coverage of my car floors and looks fr**king fantastic. Worth the money.
Posted by (Aurora, CO) /
Was this review helpful for you? Yes
5 of 5
Dee Zee
Dee Zee® DZ90709 - Brite-Tread™ 1st Row Black Floor Mats
The floor mats shipped very quickly with no problems, when they arrived they were flawless, shiny, and looked exactly how they did on the website. Installation was very easy no cutting or trimming required. I would definitely recommend them.
Posted by (Sykesville, MD) /
Was this review helpful for you? Yes
3.8 of 5
Custom Looking
Dee Zee® - Brite-Tread™ Front Floor Mats
First the good. These mats are really good looking. Its hard to find something different than the norm. Now the bad. The quality is not as good as advertised. The rubber is real thin. When I received my mats one of them had a corner of the aluminum sticking out of the rubber lips that hold it into place and I had an awful time getting it back in place. The aluminum doesn't look very sturdy. I think for as much as they cost that the quality don't match the cost. Good looking mats are hard to find so I am keeping them and hope they last. They shipped fast.
Posted by (Garland, TX) /
Was this review helpful for you? Yes
4.8 of 5
DeeZee Brite-Tread Front Floor Mat
Dee Zee® - Brite-Tread™ Front Floor Mats
These for mats really set off the inside of the truck when you get in looks great. Very well made real sturdy but good looking. They fit my 2015 Colorado perfect no trimming required.overall a great value.
Posted by (Las Vegas, NV) /
Was this review helpful for you? Yes
4.8 of 5
Floor Mat Preview
Dee Zee® - Brite-Tread™ Front Floor Mats
So far mats seem well constructed and durable, i work inside and out so my mats need to be tough.
Posted by (Temple Hills, MD) / 2002 GMC Yukon Denali
Was this review helpful for you? Yes
4.8 of 5
Dee Zee Brite- Tread Front Floor Mates
Dee Zee® - Brite-Tread™ Front Floor Mats
Received floor mates quickly and my application is unusual I have a 1963 Pontiac Tempest and usually have a hard time finding interior parts, I simply took them out of the box and they fit perfectly. Great product and over black carpet look great too.
Posted by (Phoenix, AZ) /
Was this review helpful for you? Yes
3.8 of 5
Floor Mat
Dee Zee® - Brite-Tread™ Front Floor Mats
Posted by (Orlando, FL) /
Was this review helpful for you? Yes
5 of 5
Christmas Present Win
Dee Zee® - Brite-Tread™ Front Floor Mats
I got this for my significant other for Christmas and he got so excited once he opened this.
Posted by (Orem, UT) /
Was this review helpful for you? Yes
3.3 of 5
Ease Of Installation
Dee Zee® - Brite-Tread™ Front Floor Mats
Universal floor mat - could not just drop into my 2014 Ford Taurus, but had to measure, cut & fit which for me was time consuming and difficult!
Posted by (Lake Worth, FL) /
Was this review helpful for you? Yes
4.3 of 5
Awesome Look And Feel
Dee Zee® - Brite-Tread™ Front Floor Mats
This product is great it feels great and looks even better. One issue with where my gas cap release lever is not in a very good place but other than that works well with a KIA Rio 05 sx.
Posted by (Denver City, TX) / 2008 Kia Rio
Was this review helpful for you? Yes
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Low Prices Price match guarantee
Guaranteed Fitment Always the correct part
In-House Experts We know our products
Easy Returns Quick & Hassle Free

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