CTR is the leading manufacturer of suspension, steering, and braking parts. With over 60 years of OE experience behind company and an increasing global footprint, they are trusted by clients to make parts for 25% of the world’s cars (and growing).
Word Mark
The word mark of CTR indicating ‘Center’ and ‘Core’ expresses Central as acronym of CTR. Here C means ‘Challenge, T means ‘Teamwork (Cooperation), R means Responsibility & Respect. All products delivered CTR indicate reliability and unlimited possibility so that all customers use safely and also indicates advancing to the world as a global leader.
Meaning from shape of CTR
Sloped angle for CTR word mark is 66.5° and created as a concept of globe’s axis 66.5° on revolving orbit and this means CTR’s global progress and dynamic aspects toward future.
Meaning of ratio
This word mark is created with its ratio, Horizontal (3.65): Vertical (1) Here ‘1’ means an industry leader and winner. ‘36.5’ indicates human body’s temperature, which means human-centric management and 365 days' customer satisfaction-prioritized management.
Take OE Tech with you
CTR's slogan expresses its brand will to provide high-quality products to aftermarket customers based on the know-how and technical skills it has accumulated as an OE supplier for about 60 years.
1952: Established Shilla Machinery Store in Busan, Korea
1971: Established CTR in Korea
1987: Moved the main plant into Changwon city
1988: Started Aftermarket Business
1990: Established CTR R&D Center
1994: Launched CTR Brand for Aftermarket
1995: Started OEM business with GM/FORD/Chrysler
2005: Started OEM business with BMW/AUDI
2012: Established NEOCTR CO., LTD for Aftermarket business
2014: Achieved ISO 9001 Certificate
2015: Established NEOCTR R&D Center
2016: Established Kazakhstan Office
2017: Established CTR RUS
2018: Established Europe R&D Center and CTR VINA
2019: Established CTR AMERICA
2020: Established CTR EUROPE POLAND BRANCH
They create a safe world through continuous innovation that enhances employee happiness, customer’s trust and social advancement.
Since its foundation, CTR has made efforts for the happiness of employees, reliability of customers and social development. Most of all, CTR, they place their highest priority on employee happiness. Respectful and happy employees in the workplace will do their best to provide better products and services to their customers, which in turn will lead to a better society.
To that end, CTR will constantly innovate to make the world safer. The products produced by CTR are the key components responsible for the safety of the vehicle. CTR will continuously make an effort to build a safer product and increase the safety of their customers and make their society safer.
Vision of CTR, CENTRAL to Your Safe Mobility means it is a core company that adds safety to every move. CTR has a vision that it will expand its business area by various means of transportation based on its core technologies and capabilities, provide safe products and services, and become a core company indispensable to customers and society.
To this end, they are increasing R&D investment, establishing a healthy and safe working environment, and implementing a strategy to enhance safety quality.