Why Bridgestone?

Mission and Values

Bridgestone's founder Shojiro Ishibashi endeavored to create a company dedicated to "serving society with superior quality." This is what we strive for every day.

The Bridgestone Essence

The Bridgestone Essence, our corporate philosophy, guides us to build not just better products, but better communities:

• Integrity and Teamwork - Bridgestone believes in adhering to moral and ethical principles in all our actions. This emphasis on integrity fosters a company culture that respects a diversity of skills, backgrounds and life experiences.
• Creative Pioneering - Bridgestone never settle for the status quo. We’re constantly challenging ourselves to develop new innovations that will respond to customer needs and further benefit society.
• Informed Decision-Making - Bridgestone believes in investing the time and effort necessary to verify facts. Bridgestone use these observations to make informed decisions that lead us to the best possible outcomes.
• Thorough Planning and Decisive Action - Bridgestone commitment to excellence drives us to consider all options and the full range of possibilities before determining a course of action. Then, Bridgestone move forward without hesitation.

Sustainability

To help ensure a healthy environment for future generations to enjoy, we’re continually working toward a sustainable society with our customers, partners and communities.

One Team, One Planet

Our goal is to help ensure a healthy environment for current and future generations, and we believe that every business has a part to play and a responsibility to uphold. We are proud of our commitment to the environment, our achievements and the recognition we’ve received for our environmental efforts. This commitment to a more sustainable society is evident in our three primary environmental objectives:

1. Be in harmony with nature.

We have taken on the responsibility of contributing to biodiversity protection through habitat enhancement on the land we own, through leading environmental education programs and through promoting environmental research for innovation in our products at our research and development facilities.

2. Value natural resources.

We continually work to decrease the amount of natural resources required for our products and processes through operational improvements and our product designs. We also continue to decrease the amount of waste we generate. For example, three of our tire manufacturing facilities have achieved zero-waste-to-landfill status.

3. Reduce our CO2 and other significant emissions.

We continually work to reduce emissions, not only in our direct footprint, but also within the lifecycle of our products. Our company’s goal is to achieve a 35% reduction in CO2 emissions by 2020 and a 50% reduction in CO2 emissions by 2050 and beyond.

Rethink Green

Changing the way we think about and work within our environment requires a team effort. Our One Team, One Planet initiative ensures that we’re committed to doing our part. Whether it’s donating land near our facilities, assisting local communities through our Fuel the Cause campaign, or improving the fuel efficiency of our tires, we’re constantly seeking ways to help ensure a healthy environment for current and future generations.

Guayule: A New Source for Natural Rubber

Bridgestone is leading the charge for alternative and renewable sources for natural rubber. We’re currently exploring uses for the guayule shrub, which has qualities almost identical to those of natural rubber, making it a potentially valuable source for tire-grade rubber in commercial applications. Through this innovative project and others like it, we’re moving closer to achieving our long-term vision of manufacturing products from raw materials that are fully renewable and sustainable by 2050.

Innovation

Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation.

Performance

Performance means different things to different people. Some view the world-class fuel efficiency of Ecopia as a performance benchmark. For others, performance is defined by the comfortable ride and all-season versatility found in Turanza. For the adventurer, it's not about the roads at all, but how far off the beaten path your Duelers can take you. And for the enthusiast crowd, it's all about tires that perform equally well in hairpin turns or straight-aways, like the legendary Potenza. No matter how you define performance, Bridgestone has a tire engineered to perform its best when you need it most.

Peace of Mind

Road conditions can be unpredictable, which is why your peace of mind is our top priority. For example, our DriveGuard tires allow you to drive up to 50 miles at 50 mph after a puncture. Our Blizzak winter tires bite into snow and ice, giving you increased confidence in winter’s worst conditions. And our Dueler tires bring together road-gripping performance and versatility, allowing you to confidently explore challenging terrain.

Quality

Whether you need the versatility of Dueler, the fuel-efficiency of Ecopia, the smooth, quiet ride of Turanza or the high-performance thrills of Potenza, we stand behind our products with some of the best warranties in the industry. Our Platinum Pact Limited Warranty covers all Bridgestone brand passenger and light truck tires, except winter and “temporary use” spare tires, our 90-Day Buy and Try Guarantee ensures your complete satisfaction with your new Bridgestone tires.