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Product Details

Black Magic Accessories

Bleche-Wite™ Tire Cleaner by Black Magic®. Clean your tires quickly and easily with Bleche-Wite, America's No. 1 selling tire cleaner. No matter how dirty and grimy your tires are, Bleche-Wite will make them look like new. It's easy to use, just spray on, wipe and rinse for great looking blackwall and whitewall tires.


  • Cleans tires quickly and easily
  • Loosens brake dust, dirt and grime on contact
  • Works on blackwall and whitewall tires
  • America's No. 1 selling tire cleaner
  • Made in the United States

When you wash your car you want everything to look good, paint, chrome, glass, wheels…and the tires. And before you apply tire dressing your tires have to be completely clean. But ordinary car wash liquid may not completely clean the brake dust and road grime from your tires, especially if they're whitewalls. Don't waste your time rubbing and scrubbing with regular car wash liquid, trying to get your tires clean, and don't settle for a great looking car with so-so looking tires. Use Black Magic Bleche-Wite and you'll have the best looking tires in town!

Bleche-Wite is specially formulated to blast away brake dust and road grime on contact. Just spray on Bleche-Wite, let stand for a few minutes, wipe with a wet sponge or cloth and rinse thoroughly with water. It's that easy to get great looking tires. And now that they're clean you can apply a tire dressing to protect and complete the look.

Black Magic® is a division of ITW Global Brands, which specializes in supplying car care products to the automotive aftermarket. Black Magic began with a single product, a silicone tire dressing, which was so successful that it soon expanded into an entire line of vehicle appearance care products. Black Magic is the No. 1 selling tire dressing in the US retail market, and Black Magic cleaners, waxes, protectants and polishes are popular with automotive detailers and enthusiasts. ITW has strengthened the brand with a renewed focus on developing technology to ensure Black Magic is the No. 1 choice of auto enthusiasts.


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