TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions. TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches.
Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.
By streamlining and integrating the company's organisation, TomTom has created a lean and agile structure enabling it to stay close to customers and substantially improving its time to market. TomTom comprises four business units - Consumer, Automotive, Licensing and Business Solutions.
TomTom creates easy to use navigation products that give consumers the knowledge they need to get to where they want to go effortlessly, quickly and safely.
TomTom offers the best navigation experience on a choice of platforms, be it a PND, smartphone or via the internet. TomTom offers customised navigation products for car drivers, motorbike riders and caravan and camper owners.
TomTom products range from the entry-level TomTom Start through to the GO series as well at the TomTom for iPhone and Android applications and car kit. TomTom offers consumers Lifetime TomTom Traffic and Lifetime TomTom Maps.
Whether for running, cycling, or swimming, TomTom has a range of GPS watches and accessories to help people achieve their fitness goals.
TomTom helps people stay motivated and reach their goals with the TomTom Runner and TomTom Multi-Sports sports watches. Both watches offer easy access to the information people need to track their progress and boost their performance.
The Automotive business unit develops and sells navigation systems, services, and content, such as maps, to car manufacturers and their suppliers worldwide.
The company's solutions vary from in-dash systems such as the Carminat-TomTom LIVE for Renault, aftermarket solutions such as the Sony Xplod navigation/multimedia system to providing content and services to automotive suppliers and manufacturers. TomTom currently supplies navigation solutions to Renault, Alfa Romeo, Fiat, Toyota, Mazda and Subaru. Moreover, the company supplies content and services to manufacturers such as GM, Audi, Mercedes-Benz, Ford, BMW and VW.
The Licensing business unit leverages TomTom's wealth of content across the group in order to deliver relevant, fresh, and high-quality digital maps as well as content to a wide range of customers. Its customers range from leading PND manufacturers, internet companies, mobile phone handset manufacturers, and network operators as well as governments and enterprises.
The company's product range includes maps that cover more than 200 countries and territories globally, with navigable coverage for 109 countries, as well enhanced content such as Address Points and 2D City Maps. Additionally, TomTom's product portfolio includes both real-time traffic products such as HD Traffic and historical traffic products.
TomTom offers professional solutions for fleet management and efficiency control for commercial fleets of any size. The company enables mobile businesses to keep their vehicles on the move as efficiently as possible. The WORKsmart™ fleet management solutions are ready for use, straight out of the box, so that businesses can cut costs, be more productive, provide a better service and contribute to their environmental responsibility from day one.
At the heart of the WORKsmart™ solution is TomTom WEBFLEET, a secure online application that allows to coordinate movements, dispatch jobs, monitor KPIs, and generally manage the field service operation seamlessly from the office. In car units include the TomTom PRO series for professional navigation, TomTom LINK for real-time tracking and communication, and TomTom ecoPLUS™ which monitors fuel efficiency and carbon footprint straight from the vehicle.
TomTom was founded in 1991 with a focus on developing software products for mobile devices. The establishers Peter-Frans Pauwels, Pieter Geelen, Harold Goddijn, and Corinne Vigreux are all currently working within TomTom. The founders had the drive and vision to help grow TomTom from a small start-up to the multinational, blue chip listed company it is now.
In its first decade, TomTom focused on developing a number of business-to-business applications for mobile devices such as bar-code reading, meter reading and order-entry systems, before shifting focus to developing consumer software products for personal digital assistant devices (PDAs). By 1998, the brand had established itself as a market leader in PDA software, creating a number of consumer applications for PDAs, such as the EnRoute (later renamed RoutePlanner) and Citymaps navigation applications.
In 2001, as more accurate GPS satellite readings became available, the company recognised that in-car navigation presented a major opportunity for innovation. The brand's first navigation product for PDAs, the TomTom Navigator, was launched in 2002. This product was sold as an add-on application for third-party PDAs and included a GPS receiver and car-cradle. TomTom promoted and distributed this product across Europe, which allowed consumers to buy a fully functioning navigation system at a much lower price than previously available factory-installed and dealer-fitted systems.
By now TomTom saw a gap in the market for an affordable, easy-to-use car navigation system that integrated all the components of a navigation system in one portable device. In 2003, the company made a strategic decision to adapt its core software architecture to operate both on the new hardware products and also across a wide variety of third-party hardware platforms and operating systems. TomTom recruited an experienced hardware team to develop an all-in-one navigation product as the potential for portable navigation devices was clear to the company.
The brand's first stand-alone portable navigation device (PND), the TomTom GO, was introduced in March 2004 and marked a turning point in TomTom's story. The TomTom GO met a need for a portable fit-for-purpose navigation device that was simple to use, affordable, and worked better than any other navigation solution on the market. The TomTom GO effectively defined a new category of consumer electronics, the PND.
As demand grew, TomTom underwent a phase of extremely rapid growth with 250,000 PNDs sold in 2004 rising to 1.7 million in 2005. Second generation devices as well as new versions of software navigation for mobile devices were developed in addition to continued geographic expansion within Europe and North America.
In order to fund the brand's growth and invest further in research and develpoment, TomTom successfully listed on the NYSE Euronext Amsterdam in May 2005.
As the navigation solutions industry continued to grow very rapidly, the investment in technology was crucial in order to maintain TomTom's leading edge. In August 2005, TomTom acquired Datafactory AG, a telematics company based in Leipzig, Germany which formed the foundation for the Business Solutions unit. Today the company is the fastest-growing telematics service provider for fleet management in Europe. In January 2006 TomTom purchased Applied Generics, a company specialising in the use of data from mobile networks for advanced routing of vehicles. The technology and team acquired remain a vital part of TomTom's dynamic content offering. Services such as IQ Routes and HD Traffic are examples of this investment focus.
June 2007 saw the acquisition of a 90-strong automotive engineering team from Siemens VDO's research and development division which formed the core of TomTom's Automotive business unit. This specialist knowledge was required in order to successfully sell to automotive manufacturers and laid the foundation for a new business for TomTom in the in-dash navigation systems market.
In July 2007 TomTom made a defining strategic decision to make an all-cash offer for Tele Atlas, one of the two largest global digital mapping companies. After EU Competition Commission approval, the brand completed the acquisition of Tele Atlas in June 2008. The integration of Tele Atlas has enabled TomTom to speed up the release of new maps, increase map accuracy, make the map production process more efficient and ultimately deliver a better navigation experience for its customers.
The new era of navigation lies with driving the new wave of adoption by customers across multiple platforms including in-dash systems. TomTom launched its first connected products in 2008 bundled with LIVE Services which offered HD Traffic, local search, and weather information. HD Traffic is a technological development in which live traffic data informs routing algorithms to enable greatly increased effectiveness of traffic guidance.
In 2009, the company launched its first fully integrated in-dash product together with Renault, a milestone which represented the entry of an in-dash navigation system for the mass market. TomTom's Automotive business unit grew strongly from this point on as more car manufacturers were added as clients.
Continued innovation in the product range has meant a greater emphasis on the benefits of LIVE Services.
In 2010, the company launched the Traffic Manifesto which lays out TomTom's mission to reduce traffic congestion for all. The further adoption of live devices enhances the accuracy of its traffic information and consequently has a network effect in terms of improving load balancing for the road network and will reduce traffic congestion.