Saturn Air Intake

In the '70s, General Motors began having problems with sales as a result of the oil crisis. The company’s gas-guzzling powertrains were no match for Asian and European imports and the company's image was going down. To deal with such a situation, GM offered a new brand, Saturn Motors, in 1985. The name was borrowed from the rocket that delivered astronauts to the Moon. Production of Saturn vehicles began in the '90s and the main goal was to emulate the Japanese marketing strategies in order to compete in the American market. This strategy consisted of better quality control and better reliability of the product. Saturn cars started earning a lot of awards. 1993 was the first profitable year for the company. By 1995, Saturn had produced their first million vehicles.

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