Royal Purple is a privately-held company headquartered in Porter, Texas, that produces a wide range of high performance lubricants for nearly every consumer and industrial application. Its founder John Williams was a pioneer in the development of high performance synthetic lubricants and collectively, Royal Purple’s formulators have more than 200 years of expertise in developing high performance lubricants. The company focuses exclusively on developing state-of-the-art lubricants. Unlike companies that primarily focus on fuel and other petroleum byproducts, Royal Purple’s sole mission is to develop products that significantly outperform other synthetic and mineral based oils. Royal Purple is very active in the lubricant industry and its related associations. Some of the trade organizations Royal Purple and/or its staff are members include:
Royal Purple is distributed in countries around the world including the United States, Canada, Mexico, Japan, China, United Kingdom, Australia, and Italy.
Royal Purple’s advanced additive technologies, such as Synerlec, enable its products to outperform leading synthetic and conventional lubricants. These unique chemistries strengthen the base oil for improved performance. They also create an ionic bond that adheres to metal parts for continuous protection.
The film strength of a lubricant is its inherent ability to withstand the effects of load, speed and temperature without breaking down or rupturing, thus enabling the lubricant to maintain an unbroken film between lubricated surfaces under operating conditions. Royal Purple’s Synerlec-enhanced product’s provide exceptional film strength and improves combustion to free up more power, optimize fuel economy and reduce emissions. High film strength also dramatically reduces wear.
Royal Purple Synerlec-enhanced product’s actually improves the condition of metal surfaces by remaining long after pressure would have been squeezed out of ordinary lubricants. Royal Purple responds to increased pressure with increased viscosity. Take a look at the following photos:
Royal Purple was founded as an industrial lubricants company by John Williams. Williams was a pioneer in developing synthetic lubricants as far back as the 1950s. He continued pursuing his passion for lubrication by serving as a consultant to numerous companies after his retirement in the 1980’s.
In 1986, an oil production company asked Williams to solve chronic bearing failures in their large compressors. He found that there was not a lubricant available that could handle the extreme demands of the equipment. He put his extensive lubrication background to work in developing a new lubrication technology.
Williams developed a new additive technology that fortified lubricants with unusually high film strength capable of protecting bearings under extreme loads. This unique technology also had exceptional oxidation stability for long oil life. It provided outstanding protection against rust and corrosion in both wet and high temperature applications. The new lubricant technology cleaned equipment and prevented varnishing and sludge build-up.
The new lubricant easily solved the company’s equipment problems. The company’s plant manager said that it was so superior to anything he had tried before that it should not look like other lubricants. Williams elected to make the lubricant purple. That lubricant, with its exclusive, proprietary Synerlec additive technology, became the cornerstone of Royal Purple’s product line. Williams decided to name the company Royal Purple since, historically, the color purple was so expensive to produce that only royalty used the color. The hope was that the color’s association with quality would symbolize the quality of all Royal Purple products.
Industrial customers initially tried Royal Purple on the most demanding and/or problem equipment. Customers could easily explain the rationale for switching lubricants because no other products performed as well. Over time, industrial customers were able to document the energy and maintenance cost savings to justify upgrading their entire plants to Royal Purple industrial lubricants. Along the way, Royal Purple began formulating racing lubricants at the request of many industrial customers who were also part-time racers. Racers noticed that Royal Purple not only dramatically reduced wear, but also maximized horsepower and torque. Demand for Royal Purple racing oils rapidly spread throughout all forms of racing.
The formulation of racing oils laid the foundation for the development of super-premium motor oils for consumer use. Royal Purple consumer motor oils and other automotive products were introduced through national automotive parts retailers beginning in 2003. There are now nearly 25,000 retailer locations in the US selling Royal Purple consumer products.
Today Royal Purple is widely recognized as both a super-premium line of consumer automotive products and as a leading primary lubricants supplier to industrial end markets competing head-to-head with the largest oil companies. Industrial customers and retail consumers alike are extremely loyal because Royal Purple products outperform ordinary synthetic lubricants to make equipment last longer and less expensive to operate. Royal Purple continues to grow in the US and internationally.
Royal Purple’s proprietary additive technology enables their products to outperform ordinary synthetic and conventional oils. These unique chemistries work synergistically in concert with premium base oils to provide significant performance advantages. Each Royal Purple product is carefully formulated to optimize performance of the equipment for which the product is intended. Royal Purple’s unique technology include:
Royal Purple’s proprietary Synerlec additive lubricant technology is the cornerstone of the product line. Synerlec creates an ionic bond that adheres to metal parts to provide continuous protection even at start-up. This ionic bond keeps a lubricating film on the surface of metal long after ordinary lubricants would have been squeezed out by pressure and heat. Additionally, Synerlec-enhanced lubricants actually improve metal surfaces by responding to increased pressure with increased viscosity until the metal peaks (asperities) undergo deformation and flow into the low spots. Over time, the metal surface becomes extremely smooth and can even develop a mirror-like surface. Synerlec also increases the useful life of the oil with it oxidation resistance
Advanced Synslide technology gives Royal Purple’s EP lubricants meaning performance advantages. Synslide-enhanced lubricants provide maximum protection under boundary lubrication conditions typically caused by heavily loaded, slow speed and/or shock load conditions. Synslide creates a tenacious, slippery film that significantly reduces wear by increasing the oil film thickness and toughness. This helps prevent metal-to-metal contact. Synslide is noncorrosive to gears and bearings, including case-hardened gears that are easily pitted by conventional sulfur-phosphorus EP oils. Synslide additive technology displaces water from metal surfaces and excels in protecting equipment in wet environments. It also fortifies the oil against the detrimental effects of heat, which causes oil to oxidize.
Propriety Purolec additive technology creates superior FDA/USDA H-1 lubricants. Purolec provides outstanding anti-wear properties while providing excellent rust and corrosion protection for all metals. It also fortifies the oil to provide synthetic defense against the detrimental effects of heat which causes oil to oxidize.
DynaGlyde additive technology forms a tough EP lubricating film that is non-corrosive to both ferrous and nonferrous worm gears. It provides maximum protection for heavily loaded, sliding surfaces typically encountered in worm gear service. It provides extra protection for worm gears operating at slow speeds and those under shock load conditions. DynaGlyde displaces water from metal surfaces and excels in protecting equipment in wet environments.