Platinum Wheels & Rims

Right from the get go, Platinum Wheels was intended to specialize in manufacturing aftermarket wheels that catered to the high-end segment of the aftermarket wheels industry that demanded nothing but the best. Needless to say, it was no easy task for a fledgling brand to establish a foothold in such a demanding market, but the reputation of Ultra Wheels and their Championship Caliber Quality wheels helped a little bit too. More importantly however, Platinum's merits soon began to distinguish itself in its own right.

Despite its relatively recent origins, Platinum Wheels has a strong heritage in the aftermarket wheels industry since it was established by a market veteran – Ultra Wheels. Bearing that in mind, it is no surprise that Platinum Wheels has firmly set out to manufacture strong and durable wheels with precise fitments. Unlike the more rugged Ultra Wheels, Platinum is geared towards the high-end spectrum of the market and has a more luxurious tint to its designs.

The designs that Platinum has rolled out shows that they recognize the fact that high-end wheels not only need to be able to provide peerless performance coupled with top notch quality, but they also have to look good. At the end of the day, enthusiasts don't just look at the gains in terms of pure performance, quality and durability, but they also are drawn to the style of the brand too. By putting that core philosophy to work in their designs, Platinum has been able to manufacture top-notch wheels. Platinum rims are elegant, sophisticated, and luxurious.

Having already made a name for itself, Platinum Wheels is well on its way to standing on its own two feet. The reputation that the brand has built for itself since it was founded has strengthened in recent years and it has proven that it is able to deliver the Championship Caliber Quality wheels that are expected. It has also clearly illustrated that it is capable of merging that quality with the creative and jaw-dropping designs that it has consistently churned out too. Assuming Platinum Wheels continues to go from strength to strength, it is a safe bet that its position in the aftermarket wheels industry is secure.