ROADIAN 541 All Season / Performance Tires by Nexen®. This modern tire is engineered for comfort and a quiet ride. The tire's enhanced shoulder block stiffness minimizes uneven tread wear for improved tread mileage and also delivers excellent cornering. In wet driving conditions, water is drained via 4 straight wide grooves and straight lateral grooves; anti-hydroplaning and wet traction are also significantly improved.
- Improved cornering and wet traction
- Increased hydroplaning resistance
- Minimized uneven wear
- Reduced pattern noise
Nexen tires practice constant improvement and restructuring to sustain growth and anticipate market demand. For example, they closed their BIAS tire plant in 2003 due to low revenues and invested instead in the opening and operation of a second manufacturing plant. By 2004, they were introducing Ultra High Performance tires and developing High Performance SUV tires. Best Quality and Best Driving... a passion for the best creates tomorrow. Nexen is a global company, whose foremost technology opens the road to the next generation.
Originally established in 1942 as Heung-A Tire, Nexen Tire has over 60 years of tradition as a respected leader in the tire industry. Acknowledged as Korea's first tire company, they first began car tire production in 1956. Over 30 years later, in 1985, the company was expanded through the construction of a radial tire factory in Yangsan, Korea. Through an alliance six years later with a Japanese company, OHTSU Tire & Rubber, they furthered technological know-how and manufacturing capabilities. In an effort to reflect company's dedication to quality and continued leadership, they changed the company name in 2000 from Woosung Tire to Nexen Tire Corporation. The name Nexen is a combination of two future-oriented words; next and century. That same year also saw Nexen Tire listed on the KOSPI 200 Index future market.