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    "Surfing" Kia Rio for 2011 SEMA Show
    "Surfing" Kia Rio for 2011 SEMA Show

    The automaker Kia and Antenna magazine has teamed up to build a surf-themed concept for 2011 SEMA show in Las Vegas. Kia has chosen 2012 Kia Rio 5-Door to be represented by. The concept is equipped with a wooden front splitter and custom gold wheels, also painted with a special sunset-metallic paint. It'll be one of six Kia models at SEMA. As described by Kia, the model is "one-of-a-kind retro ride aimed at totally radical surfing enthusiasts."

    The inside of the vehicle features a special '80s gaming console and a vinyl record player. Having shelves for shoes and swimsuits and custom designed for beach gear, Antenna Kia Rio doesn't provide any surf rack on top for surfing boards.

    A special surf-themed Kia Rio 5-door will appear at SEMA on Tuesday, November 1.

    Kia Celebrates Assembling of 300,000th Vehicle in U.S.
    Kia Celebrates Assembling of 300,000th Vehicle in U.S.

    Yesterday Kia Motors America reported that the 300,000th vehicle was assembled at its West Point facility, located in Georgia. It was a silver Sorrento SX, the same CUV that became the first production vehicle, which rolled off the line in November 2009.

    The South Korean automaker managed to achieve this milestone due to the addition of the third working shift. Currently the plant produces the second generation of Kia Sorento and the 2010 Hyundai Santa Fe. In September Kia plans to launch production of the Optima sedan at the KMMG (Kia Motors Manufacturing Georgia) factory.

    "The completion of our 300,000th vehicle in less than two years is another historic milestone for KMMG, and the success of the plant is attributable to each team members' commitment to outstanding quality," said Byung Mo Ahn, Group President and CEO of Kia Motors America (KMA) and KMMG. "Now, with three full shifts of production and the upcoming addition of the Optima, our production goals will continue to be very aggressive."

    During the past years Kia has reached several key goals and has proven its leading positions on the U.S. market. In April 2010, the South Korean manufacturer celebrated the production of its 50,000th vehicle. Last September, the company passed a 100,000 vehicles milepost, even before the second working shift was launched. This year Kia experiences the unprecedented growth in the United States. The company has already reported record sales in 2011 and announced its plans to increase the production to 360,000 vehicles in 2012.

    Kia Ranks as Most Improved Brand in ALG Perceived Quality Survey
    Kia Ranks as Most Improved Brand in ALG Perceived Quality Survey

    ALG, a company specializing in the automotive market analytics, have released the results of its Spring 2011 consumer survey of perceived automobile brand quality, which indicates Kia Motors as the most improved mainstream brand in the U.S.

    According to the ALG’s study, the consumer recognition comes out as a natural result of a recent revolution in Kia’s product quality and design. Thus, the Sorento just brought the Korean automaker its first ever Top Pick from Consumer Reports and the recently launched Optima has gained a hailstorm of positive feedback from industry critics and journalists. Among all automakers that sell cars and trucks in the United States, Kia has shown the greatest percent increase versus the Fall 2010 Perceived Quality Scores (5.6%).

    ALG surveyed approximately 3,000-4,000 U.S. consumers to gauge perceptions of mainstream and luxury brands. The company believes that perception is a powerful force in consumer buying behavior and this data is one of the factors ALG uses to determine residual (original value the vehicle retains after its been on the road for a given amount of time) and resale values.