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About Us

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Rugged Ridge® is a division of Omix-Ada Inc., the world's largest independent manufacturer of Jeep parts and accessories. The people at Omix-Ada are Jeep enthusiasts just like you, and use their Jeeps in real world situations, including commuting as well as aggressive 4-wheeling off-road. Through their collective experience, they realized that there was a need for specialized accessories for Jeeps that would improve their capability, appearance, and everyday functionality. To fill that need the Rugged Ridge brand was established in 2005.

As a part of Omix-Ada, Rugged Ridge had impeccable credentials to start with, but the products they have developed over the years have only improved their pedigree. To date Rugged Ridge has designed and manufactured over 3000 products for the Jeep market and they continue to develop hundreds of additional Jeep accessories each year. Many of the recently developed parts are patented, like the Jeep floor liners, Jeep snorkel and Jeep XHD modular bumpers. You can count on Rugged Ridge for true and proven Jeep parts and accessories.
The Jeep is the original off-road adventure vehicle, and most Rugged Ridge accessories are designed to improve your suspension, protect you and your vehicle, and make sure you can handle any obstacle out on the trail and make it back. Parts like lift kits, bumpers and brush guards, fender flares, skid plates, winches and lights are all designed and engineered to make your Jeep more capable no matter where you drive. And because Rugged Ridge knows that it's just as important to look the part, every accessory is also created with an eye toward enhancing your Jeep's rugged appearance, so you look good regardless of whether you're exploring the forest or the boulevard.

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Besides wheeling off road, Rugged Ridge knows most of you love your Jeeps so much that you also use them for commuting, running to the store, and everyday driving. That's why they've also developed a host of products that make your Jeep more livable and enjoyable on a day to day basis. For example, many models like CJs and Wranglers are "storage space challenged", so Rugged Ridge created clever cargo carrying solutions like an overhead storage console, dash organizer, rear seat organizer, and numerous roll bar mounted holders for drinks, flashlights, and fire extinguishers. And Rugged Ridge also has a full line of interior trim parts, so you can personalize your driving space.

The folks at Rugged Ridge are just as passionate about Jeeps as you are, and they wouldn't sell anything to you that they wouldn't install on their own Jeeps. That's why every Rugged Ridge part is designed, tested, fitted, manufactured, and tested again to make sure it's perfected before it goes to you.