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Development

Razor USA LLC
The Razor brand embodies the spirit of fun and freedom. It defies boundaries and sometimes even gravity. The company was founded in 2000 with the introduction of its now legendary kick scooter, which quickly became an essential ride for anyone on the go. Today, Razor products are available worldwide, with a full range of wheeled goods to inspire and excite riders everywhere.

Razor USA LLC is growing as a toy company, introducing innovation and play value to enliven classic toy categories. The New Brands division of Razor is dedicated to the development of delightful and innovative toys that deliver ultimate play value for both boys and girls. Since 2011, we have successfully launched new international brands including Vapor™ and Pony Royale™, with several brands targeted for launch in 2013 and 2014.

History

2003
Electric scooters are
introduced
2002
Razor reinvents a
classic - the Scream
Machine®
2001
The Razor scooter wins
Toy Of The Year
2000
The original Razor
scooter launches, 5
million sold in 6
months
2004
New Electric Ride-On
category is created
2005
The Pro Model kick
scooter launches
2006
The MX350, E300 and
Pocket Mod receive Top
15 Awards from
Playthings
2007
RipStik makes its debut
with national TV
Advertising
2011
Pro scooter movement
takes off
2010
Razor marks its 10th
Anniversary, over 35
million scooters sold
2009
RipRider 360™
dominates top toy
accolades
2008
The PowerWing®
introduces new
side-to-side technology
2012
Razor launches new
brands Vapor™ and
Pony Royale™

Awards