THE 2011 FORMULA ONE™ CHAMPIONSHIP WITH PIRELLI
Welcome to the 2011 Formula One™ season, which is certainly going to be a very memorable one for Pirelli: we hope that it will be a memorable one for you as well.
We come into this three-year agreement with two objectives: Firstly, we want to help increase the spectacle and play an active part in putting on what is one of the greatest shows on earth.
Secondly, we want to help the careers of young drivers, and that is why we have committed to supply GP2 and GP3 with tyres as well as we create a ladder of talent designed to take the stars of tomorrow all the way to the very top.
Pirelli has already been involved in motorsport for more than 100 years, and we're also renowned for making the world's most sought-after Ultra High Performance tyres.
But rather than looking at the past and present, our direction is very much fixed upon the future.
Formula One™ will allow us to demonstrate our state-of-the-art high technology and know-how, which has always been at the heart of our company.
Our motorsport factory near Istanbul showcases some cutting-edge techniques, but as always, it's the people within Pirelli that make this company special.
We're driven by passion and creativity, which is what has brought us back to Formula One™.
Enjoy the season!