FORTERA SL All Season / Performance Tires by Goodyear®. It is a contemporary tire with sporty-looking directional wraparound tread pattern. Rim protector helps protect wheels against accidental curb damage. Reinforced shoulder blocks help promote even treadwear. Innovative sidewall design helps enhance the look and style of your vehicle. Deep non-skid tread elements with high sipe density help promote enhanced all-season traction.
- Enhanced all-weather traction
- Provides rim protection and even wear
- Sporty appearance
Goodyear is devoted to advancing tire technology, and to applying this knowledge to new products that advance driving excellence. At the Akron Technical Center nearly 1,500 engineers, scientists, technicians, and other specialists collaborate to improve tires manufacturing for a wide variety of vehicles on six continents. Over the years Goodyear has often been recognized for their commitment to environmental sustainability. This company has developed hundreds of tread technologies to perform in all types of weather and terrain conditions. IMPACT, Goodyear's revolutionary manufacturing technology is 43 percent more precise than the current industry capability. It benefits consumers with improved ride, handling, and tread wear, reduced tire weight, and rolling resistance, and improved tire appearance.
Goodyear is one of the world's largest tire companies, with operations in most regions of the world. Together with its subsidiaries and joint ventures, Goodyear develops, markets and sells tires for most applications. The Goodyear Tire & Rubber Company was founded in 1898 by 38-year-old Frank Seiberling. He purchased the first plant with a $3,500 down payment using money he borrowed from a brother-in-law. The timing couldn't have been better. The bicycle craze of the 1890s was booming. The horseless carriage was a wide-open challenge. On Aug. 29, 1898, Goodyear was incorporated with a capital stock of $100,000. Today, Goodyear measures sales of nearly $20 billion, but we began in a converted strawboard factory in Ohio. Leading the industry for over one hundred years, they've accomplished many firsts that reflect a drive, skill, and total commitment to their ideals and industry.