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    2012 Dodge Challenger Has Its Price Set
    2012 Dodge Challenger Has Its Price Set

    Chrysler Group has finally announced pricing for the 2012 Dodge Challenger, as well as for other three models in the SRT8 lineup. The 2012 Challenger comes a little bit cheaper than the new Charger. The price for the 2012 Dodge Challenger SRT8 starts at $44,820.

    The 2012 Dodge Challenger as well as the new Dodge Charger and Chrysler 300 models will be offered with a new 470 hp 6.4-liter HEMI V8 engine. However, not only the power is improved by Chrysler. The automaker also makes its new Challenger more efficient. The company has introduced the power unit, which works in combination with the cylinder deactivation technology. The name of the system speaks for itself. When driving at freeway speeds, four out of eight cylinders will be shut down. This in its turn will help to improve the fuel efficiency.

    The automaker will start producing this new model in the mid of July. The delivery to the dealerships is scheduled for the third quarter.

    2011 Challenger SRT8 Returns to One Lap of America
    2011 Challenger SRT8 Returns to One Lap of America

    After a two-year break, Dodge Challenger is entering the Tire Rack One Lap of America race sponsored by Motor Trend magazine. Chrysler’s Street and Racing Technology (SRT) team fields a stock 2011 Dodge Challenger SRT8 392 in the upcoming week-long competition that challenges both driver and vehicle backbone.

    Driven by SRT engineers Erich Heuschele and Adam Forte, the race Challenger will compete in the SSGT2 Big Bore class. The power for the race Dodge comes from a 392 cubic inch HEMI V8, delivering 470 hp and 470 lb-ft of torque. The vehicle can run a 0-60 mph spring in less than 4 seconds, with the top speed touching either 180 mph, if manual transmission is the case, or 173 mph, with automatic gearbox.

    The 2011 Challenger SRT8 will wear 7.75-inch Hella pencil beam spotlights up front, black vinyl strips and One Lap emblems on the rear quarter panels and hood, in honor of the 40th anniversary of the original Cannonball Run, when event founder Brock Yates and Steve Behr competed in a 1972 Dodge Challenger. The aforesaid event, before it became a silly movie, was an actual and very illegal high-speed road race across America's highways.

    Dodge Challenger Wins Automotive Loyalty Award
    Dodge Challenger Wins Automotive Loyalty Award

    At the 2011 Detroit Auto Show, the Dodge Challenger received the 2010 Automotive Loyalty Award in the Sports Car Category.

    The prize was established by the premier automotive marketing agency Polk to recognize manufacturers for superior performance in owner retention. Brad Smith, director of Polk's loyalty management practice, said that the 2010 awards are based on the analysis of 4.9 million return to market events during the 2010 model year.

    Polk’s decision is not really surprising as the 2011 Dodge Challenger has received numerous improvements that firmed up the its position in the muscle-car segment and made customers come back for it over repeat buying cycles. Thus, the new Challenger base-model comes with a new, lighter aluminum 3.6L Penastar V6 engine that puts out 305 hp. That is 55-hp more than last year’s model. Besides the upgraded powertrain, the 2011 Dodge Challenger features improved handling, some performance-driven exterior changes and interior upgrades.

    Customer loyalty is something that every automaker strives for, so no wonder that the people over at Dodge are excited about their win. “We take pride in doing our best to be loyal to our equally loyal fans, and we’re thankful that you guys have always stuck by us,” reads the Dodge's official blog post on the announcement.